The Media Art Council was successfully held, which leverages creative economy processes in Cali.
- The Cali Media Art Council is made up of the academic, private, cultural and government sectors.
- 70% of Cali’s creative economy is related to the audiovisual, digital and content sectors.
- The Secretariat of Economic Development expressed its commitment to this body, with the aim of promoting the cultural and creative sector.
Santiago de Cali, February 10, 2024
The actors of the creative economy of Cali had this Friday, February 9, their first approach with the District Administration led by Mayor Alejandro Eder. At the first meeting of the Media Arts Council of Cali, held at the facilities of the Ministry of Economic Development and led by the creative economy team, the commitment of the current government to work, jointly, with the actors that promote the Cali economy.
This council is made up of academics, businessmen, entrepreneurs, artists, cultural institutions, managers and government entities. During the meeting, the Secretary of Economic Development, Edwin Maldonado, and the Undersecretary of Value Chains, Carlos Montoya, were present, where they expressed their commitment to the creative and cultural sector of Cali as a fundamental pillar for the growth of the economy. and the development of the region.
Undersecretary Carlos Montoya highlighted the work of this council as an coordinating entity: “The Media Arts Council of Cali is a favorable scenario to guarantee that the city’s actors can work in an articulated manner from the public and the private, guaranteeing that Cali is a creative and cultural city as has already been determined in international matters, that is That is why in this session of the council it is important to weave bonds of trust between the institutions and organizations that are part of it, with the leadership of the District Administration and the Bibliotec Foundation.”
Thanks to these public-private alliances, in the company of the Bibliotec Foundation, an entity that has been a focal point within this instance that brings together the actors of the local creative economy. Thanks to the actions of the council, the processes have maintained continuity over time and the fulfillment of international cooperation projects has been achieved, contributing significantly to Cali being recognized worldwide as a place conducive to the development of high-impact programs and as a driver for the creative and cultural sector.
In this first meeting, a review of the design status of the UNESCO Plan 2024-2027 was carried out, as well as the management report carried out during 2020-2023, in order to position creativity and cultural industries at the center of the plan. local development and actively cooperate internationally.
“In the coming years, Cali is expected to continue consolidating itself as an epicenter for the search for opportunities in the creative economy and, from that perspective, everything we do within the framework of this council, and many other institutional bodies, is “to be able to promote Cali as a cutting-edge city that guarantees that this cultural, social and economic capital is projected and allows us to reach the positioning as a city that is on the global agenda,” added the Undersecretary of Value Chains, Carlos Montoya.
The Secretary of Economic Development, Edwin Maldonado, pointed out that the activities of the cultural and creative sector are one of the main sources of employment in Cali. “After analyzing the sectors with the greatest job creation, considering the number of companies and employees, we identified that the cultural and artistic sector is the most significant in terms of job creation in our city.“he explained.
In the same sense, he also mentioned that occupation with informal employment is especially high in that sector “For this reason, from the Secretariat of Economic Development we have a great challenge of formalization, we will work along these lines to meet the goal of generating 100,000 formal jobs.“, indicated Edwin Maldonado, Secretary of Economic Development of Cali.
It is important to highlight that the Media Arts Council was established in 2020 as a governing and support body for Cali’s application process as a UNESCO Creative City in Digital Arts. The Cali Economic Development Secretariat has been firmly committed to this process with actions planned for the period 2024-2027, with the aim of consolidating Cali as a leader in audiovisual media at a national and international level. Furthermore, in collaboration with the Ministry of Culture, which also participated in the council, work has been carried out in a coordinated manner in this regard.
Communications Secretariat of Economic Development
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Publication date 02/10/2024
Last modified 02/10/2024