The name change of HBO Max for just Max, which has already taken place abroad, already has a date to take place in Brazil. The platform announced this Wednesday (24) that the change will take place in February 27th — check it out below:
As recently explained by Patrizio Spagnolettomarketing director of streamingthe change happened because “You can’t have HBO in the name, then put this incredibly diverse library under it and expect consumers to have the same brand recognition” – know more.
Previously, the decision to change had been explained with the argument of signaling that the platform would have content suitable for the whole family. “The decision was made to signal a change, and this is the change: this streaming service is for the whole family”, said Spagnoletto at the time.