People’s Daily Online, Beijing, March 1 (Reporter Li Tong) “There are both opportunities and challenges in the circulation of agricultural products in the digital age.” “We must innovate and develop smart agriculture, and improve the digital level of agricultural production, processing, sales, logistics and other links.” At the “2022 National Federation of Urban Farmers and Trade Centers Online New Year’s Work Symposium”, the participants said that the use of digital empowerment to improve the industrial structure and stimulate the potential of the industry is becoming a new requirement for the agricultural product market in the new era. .
At the meeting, Fang Aiqing, deputy director of the Economic Committee of the National Committee of the Chinese People’s Political Consultative Conference and former deputy minister of the Ministry of Commerce, said that the development of the digital economy is not a multiple-choice question for the agricultural product wholesale market, but a required course related to survival and long-term development. Digital transformation is a complex project, which is the deep integration of digital technology and business.
Fang Aiqing believes that digital transformation will promote the transformation and development of the functions of the agricultural wholesale market to data services, logistics services, credit services, and emergency supply guarantees. It is hoped that through digital transformation and upgrading, the high-quality development of the agricultural wholesale market will be promoted, and it will play a greater role in guiding agricultural production, driving farmers’ income, promoting consumption upgrades, improving quality of life, maintaining circulation safety, and achieving green development.
“According to incomplete statistics, in the first half of 2021, 37.9% of the country’s agricultural wholesale markets promoted food safety informatization traceability management to varying degrees, and it increased to 49.5% by the end of the year. The agricultural market in various regions has taken the promotion of food safety informatization traceability management as a priority. The direction of upgrading and development.” Dang Qianying, deputy director of the Food Management Department of the State Administration for Market Regulation, said that the State Administration for Market Regulation attaches great importance to the food safety information traceability management of the agricultural batch market, and actively guides the agricultural batch market to implement food safety information traceability management. The agricultural market has accelerated the implementation of food safety information traceability management.
Ge Zhirong, former deputy director of the General Administration of Quality Supervision, Inspection and Quarantine, said that the development of the digital economy can improve the management and operation capabilities of the market, ultimately improve the efficiency of circulation, and ensure a safe, smooth, high-quality, and sufficient supply of agricultural products. He suggested that it is necessary to strengthen the demand research and analysis of industry basic data, and explore the formation of the overall digital plan or standard requirements for the agricultural product market with Chinese characteristics. It is hoped that the agricultural product market, which is a sunrise industry, can continue to ensure stable supply and stable prices, based on and give play to the advantages of a smooth agricultural supply chain, improve the construction of the agricultural product supply and demand system, vigorously promote rural revitalization, and achieve greater development.
Ma Zengjun, president of the National Federation of Urban Agricultural Trade Centers, said that the agricultural product industry has reached a stage where digital transformation must be carried out, and the association will work with the industry to speed up digital construction and transformation. He believes that in the process of digital transformation of the industry, it is necessary to grasp the particularities of the agricultural product market such as the strong regionalization characteristics, straighten out the needs in the process of digital transformation, scientifically and pragmatically choose the means and tools of digital application, study and formulate plans, and seek real The digital development path of agricultural product circulation industry.
At the meeting, industry representatives from a number of agricultural product wholesale markets, retail markets, wholesalers, service providers and bases, according to their positions and needs in the supply chain, put forward the key points and difficulties of the digital transformation of the industry, and shared their experience in the industry. Perspectives and practical examples of digital transformation. It is hoped that under the support of digital technology, it will improve efficiency, reduce costs, transform models, and better serve producers and consumers.
Editor: Qin Liling
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