Bandung –
Mooryati Soedibyo, the figure who founded Mustika Ratu, died on Wednesday, April 24 2024. She closed her eyes forever at the age of 96. Mooryati is a figure who has contributed greatly to the country, especially in the field of beauty and beauty wellness. Check out the profile and facts related to Mooryati Soedibyo in the article detikJabar following!
Mooryati Soedibyo’s profile
Mooryati Soedibyo was born in Surakarta, January 5 1928. She is the granddaughter of Susuhunan Pakubuwana
Growing up with the splendor of palace life, Mooryati understood the customs and values of nobility that were ingrained until she was old.
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Since childhood, apparently Mooryati was raised by her grandmother, Eyang Tranggono. He then received a very traditional education, but still emphasized the importance of respecting and understanding Javanese culture and manners.
Facts about Mooryati Soedibyo
1. Get out of the palace environment
In 1947, Mooryati Soedibyo decided to leave the palace. Many people may regret Mooryati’s decision to feel comfortable in the palace environment and choose to enjoy other adventures in the outside world.
Mooryati then joined as a Putri Surakarta Volunteer and was also active in joining the Indonesian Red Cross. At that time he felt called to help others in the midst of the post-independence crisis of the Republic of Indonesia. Even though she has left the palace, Mooryati continues to spread kindness to people out there who need it.
2. Married to Soedibyo
Mooryati is married to Ir. Soedibyo, MSc. Even though he comes from a different family background, for him, his husband has a lot of positive things about him. They married on April 8, 1956.
After getting married, they moved cities, such as Bandung and Medan. Aceh. When she moved to Medan, her husband was apparently appointed Head of the Regional Office of the Department of Industry for North Sumatra and Aceh Province. After marriage, her name became better known as Mooryati Soedibyo.
3. Empower local people to get to know Javanese customs
Mooryati has an interest in the world of traditional medicine and beauty. Therefore, since you already have basic knowledge about traditional Javanese herbal medicine and concoctions, she also helped the wives of her husband’s subordinates in Medan. He taught how to make herbal medicine, how to do bridal make-up, and even traditional Javanese dancing. The hope is that they can help help the family’s economy while still maintaining traditional Javanese values.
4. Established Mustika Ratu
Mooryati has the expertise to mix herbal medicine. He is aware that many people out there are interested in traditional herbal medicine and beauty lines. Therefore, Mooryati decided to open her own business in 1973 by establishing the Mustika Ratu company.
Starting with capital that could be said to be quite limited, with the enthusiasm she had, Mooryati started a business making herbal medicine with all the obstacles and challenges she had to face. Realizing that every business requires struggle, Mooryati did not give up and continued to struggle to grow her business until it could become a large, well-known company in Indonesia.
5. Mustika Ratu is growing rapidly
Since its founding until now, Mustika Ratu has grown rapidly. It could even expand in the early 1980s. From then on, Mustika Ratu’s products began to be known by many people, even abroad.
In 1981, Mooryati then built a modern herbal medicine factory located in Ciracas, East Jakarta. At that time she managed to support 150 employees without getting help from her husband or even a capital loan. Four years later, in 1985 to be precise, his company then produced drinks made from kencur rice using a special machine.
The products created with this innovation have resulted in the ability to empower women and the surrounding community. Apart from that, Mustika Ratu was finally able to lead the market in the traditional beauty industry in Indonesia and even expanded to the international market.
This success was certainly not achieved without strategy, Mooryati implemented 9 business tips that she always adhered to, namely tata, titi, tatag, tatas, tetep, responsive, firm, and Trengginas. This principle is said to reflect Javanese philosophy regarding governance and a strong attitude in running a business.
6. Founder of the Puteri Indonesia Foundation
Mooryati Soedibyo is also the founder of the Puteri Indonesia Foundation (YPI) which oversees the Puteri Indonesia beauty pageant. This organization, which was founded on March 8 1992 in Surakarta, Central Java, has produced many talented girls who not only have beautiful looks. Currently, the Puteri Indonesia event is the oldest and most popular beauty pageant. Mooryati is on the Advisory Board of the Puteri Indonesia Foundation.
7. He was Deputy Chair of the MPR-RI
Mooryati Soedibyo also had a career in politics. He served as Deputy Chair of the Indonesian MPR in the 2004-2009 period. Mooryati was also a Senator or Regional Representative Member of the DKI Jakarta City Government during the same period.
(iqk/iqk)