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This week, the first Pepsi Max cans and bottles with a new design hit stores.
– The process of developing “new” Pepsi has been thorough, says Helene Kran Løvestam, who is senior brand manager in Ringnes for Pepsi Max and Pepsi in Norway.
All of the packaging and advertising material will have a new design, the company writes in a press release.
They have looked to the past to find the soft drink’s new look, and have taken inspiration from the design from the 1950s.
But the name remains the same. At least in Norway. In other parts of the world, it gets the classic name “Pepsi Zero Sugar”. That doesn’t happen here.
– Norway is and will be a Max nation, says the brand manager.
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