Consumer Day is celebrated this Friday, March 15th. However, some establishments have been on sale since Monday, the 11th, and will continue until March 18th.
Therefore, the consumers They are already preparing to take advantage of the offers in the best possible way. This year, the discounts range from 15% to 90%, on specific products per store. See all promotions below.
Become a subscriber to O POVO+
Get access to all exclusive content, columnists, unlimited access and discounts in stores, pharmacies and much more.
Amazon
Amazon, a multinational company focused on e-commerce, has discounts of up to 60% on its website, in addition to offering coupons to consumers until March 18th.
The date is also an opportunity to purchase the company’s devices, such as Echo Pop, Kindle and Echo Dot.
About the subject
Cobasi and Pet Anjo
In celebration of the period, Cobasi, pet mega store, home and garden, and Pet Anjo will offer a series of promotions to their customers for products and services. The discounts will be available until March 17th, in stores, website and app.
For purchases over R$299 on the Cobasi website and app, customers will receive a R$40 discount using the coupon CONSUMIDOR40.
Also online, Pet Anjo offers 15% discount on Pet Boarding, Pet Sitter, Training and Dog Walker services using the coupon CONSUMIDOR15.
Payment in this model must be made online on the dates the offer is active, scheduling can be based on availability.
Still in the same period, Pet Anjo’s physical units offer a 20% offer for customers who make their first bath and grooming appointment, payment is made at the beauty center.
The offers cover several categories, including pet food, accessories, hygiene products and pharmacy.
Another point is that, during the week, through the Cobasi app, the promotion will be available on My Discount, offering up to 90% discount on exclusive products.
Pharmacies
Another Black Diaper started on Monday, the 11th, a promotional campaign for the sale of children’s diapers that brings together several partners, including manufacturers and retailers.
Brands such as Raia Drogasil, Personal Baby, Panvel, Pague Menos, MAM Baby and Drogaria São Paulo will participate in the offers.
Furthermore, in this edition that takes place during Consumer Week, discounts reach 70% on the normal value of products, including other items for babies, such as ointments, powder and perfumes. Purchases can be made online until March 15th.
Launched six years ago, Black Fralda has already sold more than 7 million single-unit diapers, totaling 80,000 orders placed and 6.3 million visits to the campaign website.
Fills
Vult, one of the leaders in the beauty market in the country, announced the Toda Toda de Vult promotion and presents Brazilian women with raffles and prizes weekly until May 12th.
Thus, customers will be able to win smartphones, televisions and briefcases by purchasing the brand’s products. To compete, you need to make purchases from R$50 and register the coupon on campaign website.
It is worth mentioning that the chances of winning double by purchasing Hair and Body items, earning more lucky numbers. The promotion is available in the main pharmacies and perfumeries in the country, in addition to Vult’s official e-commerce. The complete regulations can be found on the action’s website.
Furthermore, between March 15th and 20th, the beauty brand will also offer an offer on makeup and facial care items via e-commerce. Discounts reach up to 60% off.
Burguer King
In March, Clube BK, Burger King’s loyalty program, turns 3 years old and will bring benefits to registered customers until March 17th.
For example, various product discounts, surprise rewards and exclusive offers for in-store purchases, BK Drive and BK Delivery.
Americans
Consumer week at Americanas will feature a 60% discount on several categories, such as smartphones, household appliances, furniture, among others.
The offer runs until Sunday, the 17th, and the promotion is valid for the Americanas website and app.
In addition to the promotions, consumers will have the option, during the week, of interest-free installments.
There are also options with free shipping, the possibility of collecting products in store, exclusive promotions in the app and cashback of up to 30% when paying with Ame.
Centro Fashion
Until March 16th, Centro Fashion Fortaleza will hold the 11th edition of its bazaar, with more than 4 thousand participating commercial points and discounts of up to 70% on a varied mix of clothes, footwear and accessories.
The bazaar will have special opening hours for all customers to enjoy. Therefore, this Friday, 15th, and Saturday, 16th, the shopping center will open its doors, from 9am to 9pm.
“The Centro Fashion bazaar has become a highly anticipated event in Fortaleza, both for customers and retailers. Now is the time to buy at even more affordable prices. Our retailers take advantage of this opportunity to sell their pieces that are in stock and , thus, renewing its collections for the next sales season”, declares Marcos Venício, Marketing Manager at Centro Fashion.
Shopping Parangaba
Until March 17th, the mall will be promoting a week of discounts that can reach up to 50%, in addition to actions such as product launches and super discounts in stores in different categories.
To help consumers map out the best opportunities in advance, the mall’s social networks will highlight the main offers and launches through virtual showcases.
The service will be available on the shopping mall’s website and it will be possible to interact with the public to identify the most sought-after products and services.
Rede Ancar
The stores in Rede Ancar shopping malls have discounts of 30%, 50% and up to 80%.
At North Shopping Jóquei, for example, they have special discounts from 30% to 80% off in various categories. These include beauty and cosmetic products, household items, footwear and household appliances.
As for Via Sul Shopping, the stores will have exclusive discounts of up to 70% on footwear, perfumery and beauty items. Discounts will be available throughout the week.
The stores at North Shopping Maracanaú have discounts of up to 50% via the ANA App and WhatsApp. And at North Shopping Fortaleza, retailers also have offers of up to 50% on beauty products, cosmetics, footwear and clothing.
Discounts at North Shopping Fortaleza last until consumer day, celebrated on March 15th.
To browse brands’ offers, simply download the malls’ apps, available free of charge for IOS and Android.
Outlet Premium Fortaleza
From the 15th to the 17th of March, the Outlet Premium Fortaleza is holding the Crazy Sale, a traditional campaign for the enterprise that combines discounts on top of already marked prices from national and international brands, such as Nike, Calvin Klein, Lacoste and Adidas.
In this edition, for every R$350 in purchases, customers will be able to test their luck at Prize Roulette and compete for various prizes. In the event of an award, recipients will be entitled to redeem a gift via CPF.
Furthermore, customers who come to the mall will be able to take advantage of the special program set up for the event, such as the prize booth.
After completing a registration, the customer can collect as many prizes as possible, or even enjoy the shows scheduled for the three days of the event, always at the Events Square.
On Friday, the 15th, the music will be provided by singer Mary Lopes (from 3pm to 5:30pm), followed by a Bon Jovi Tribute, from 6pm to 9pm.
On Saturday, the 16th, the public can enjoy performances by Solange Lima & Banda (from 3pm to 5:30pm) and Cover Guns (from 6pm to 9pm). And, on Sunday, it will be the turn of Cover Queen (from 3pm to 5:30pm) and Cover Mamonas (from 6pm to 9pm).
In addition to these presentations, the public can also enjoy shows by Marcolino, on Saturday, from 3:30 pm to 6:30 pm, near the Asics store, and Duda Santos, on Sunday, from 6:00 pm to 9:00 pm near the Asics store.
About the subject
Decon will provide services during Consumer Week 2024
The State Consumer Protection and Defense Program (Decon), of the Public Ministry of the State of Ceará (MPCE), will promote actions in Fortaleza as part of Consumer Week 2024 activities.
Services such as citizen assistance, debt renegotiation and awareness raising about consumption were carried out between the 11th and 13th of March.
However, for this Friday, the 15th, data from the 2023 Register of Substantiated Complaints will be released.
The document presents information such as the number of services provided by the agency, complaint resolution rates and demands by service sector. The material will be published on Decon’s website.
Brazilians intend to spend an average of R$200 per consumer week, says survey
During consumer week, the expected spending for Brazilians will be R$200. The survey was carried out by Shopee, a shopping platform.
According to the survey, 63% of consumers are willing to buy on that date and 39% agree that the period is the best opportunity to purchase products.
For the payment method, 49% of respondents prefer to use a credit card, 38% via Pix and 6% prefer a bank slip.
The categories in which Brazilians intend to invest are: cell phones and accessories, household appliances and IT.
43% of respondents intend to buy home, kitchen and decoration items, 30% want women’s clothing and 26% health and beauty.
The research also shows that, for 50% of the public, consumer week is a way to purchase items at a lower price and 35% look for routine products. Furthermore, another factor that encourages purchases, according to 55% of people, is free shipping.
The date is already consolidated as one of the main promotional periods of growth within the Brazilian economic scenario, says Felipe Piringer, head of marketing at Shopee.
“We see this with the growing interest of our users who show greater expectation to invest in both essential items and desired products. Furthermore, it represents an excellent opportunity for sellers to capture consumers’ attention through promotions and attractive prices.”
Financial transactions during consumer week
In 2023, promotions related to the date, celebrated on March 15th, generated around R$11.7 million, an increase of 19% compared to 2022.
Total revenue, considering the 3 days preceding the date, reached R$37.4 million last year and R$28.5 million in 2022. The survey was carried out by Nuvemshop, an e-commerce platform.
The habit of shopping online has become routine for consumers in Brazil, analyzes Ivan Zeredo, marketing director at Cuponomia, a portal that brings together discount coupons and cashbacks in e-commerce.
“Now it is possible to see both supply and demand increasing, as well as more confident and mature consumers in e-commerce, researching more, comparing prices and looking for good and assertive opportunities on dates like this”, points out Zeredo.
See 3 tips prepared by Cuponomia to make the most of consumer week
- Special discount and cashback coupons: Consumers should look for discount and cashback coupons offered by various platforms, such as Cuponomia.
- Search and price comparison: Use tools that help you compare prices in e-commerce to find better prices and offers.
- Shopping security: Check the reputation of the website or platform, in addition to seeking information about the store to avoid scams or losses.
INTERNATIONAL PURCHASES will have more fees in 2024 even though they cost less than US$50?
More Economy news
Questions, Criticisms and Suggestions? Talk to us Tags
consumer week consumer consumer day video