It is the influencer marketplace and technology company Inzpire.me that is partnering with Snapchat. The companies report this in a press release.
– Success with Snapchat advertising is based on good and engaging content. The partnership with inzpire.me will make it easier for advertisers to collaborate with small and large influencers on Snapchat in the Nordics, says Steffen The rabbisales manager at Snapchat Nordic.
Inzpire.me becomes Snapchat’s first Nordic API partner.
– Inzpire.me has technology and extensive experience in facilitating collaboration between advertisers and influencers. When we developed the API, it was natural to start a collaboration with them, says Rabben.
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The API, or programming interface, will give inzpire.me access to audience insights such as the location, age and gender of Snapchat influencers. It will also provide access to engagement data such as how many people take screenshots, send a message or share a snap.
– We finally have access to data from Snap that enables us to match advertisers and influencers on Snapchat, as well as automate the reporting of results for our customers. This access helps us in our work to create transparency in the industry, says the general manager of inzpire.me, Marie Mostad.
– Snapchat is going to be a bigger channel for influencer collaboration going forward. Already 100 profiles on inzpire.me have given us access to their data, and we look forward to more of our 7,000 profiles and collaboration partners among managements in the Nordics eventually connecting, adds Mostad.