Super Bowl 2024: how much does an ad cost during Super Bowl LVIII | | MIX

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Everyone wants to see the Super Bowl. It is the largest event in American football and SBLVIII will be one of the most watched sports games in 2024, so advertising is very expensive. Do you know how much a 30-second commercial at a world-class event can cost?

Tickets to see the match between the Kansas City Chiefs and the San Francisco 49ers at Allegiant Stadium in Las Vegas, Nevada, sold out as soon as they went on sale, despite the fact that they exceed 10 thousand dollars, but the profits are in advertising spaces. And the fact is that, according to the NFL, only 60 thousand spectators enter the stadium, but there are more than 100 million people who will watch the event through a screen. What better time to promote a brand?

HOW MUCH DOES A NOTICE COST AT THE SUPER BOWL 2024?

The Kansas City Chiefs and San Francisco 49ers will meet at Allegiant Stadium in Las Vegas, Nevada, for the NFL championship. But one party is the commercials, since the brands fight for space.

2024 costs are expected to be similar to last year. In 2023, a 30-second Super Bowl commercial cost a record average of $7 million, according to Forbes. Fox Corp., the broadcasters of the Fox Sports channel, had in 2023 earned a record $600 million in gross advertising revenue for its broadcast of Super Bowl LVII.

Paramount Global has experienced high demand for advertising space in its upcoming broadcast of Super Bowl LVIII in 2024, while CBS sold out its entire allotment of screen time. Popular snack Pringles is one of several brands that have confirmed their 30-second slot for this year’s game. Companies like State Farm, Oreo, Popeyes, Uber Eats, Doritos, Hellmann’s have also carved out a space.

The 2024 Super Bowl is the most televised sporting event in the United States (Photo: AFP)

WHAT BRANDS AND STARS WILL BE IN THE ADVERTISING AT THE SUPER BOWL 2024?

Arnold Schwarzenegger, Steve Austin, Tom Brady, Jenna Ortega, Chris Pratt, David and Victoria Beckham and Lionel Messi will be part of the ads that the brands will air during the game on February 11 at Allegiant Stadium in Las Vegas, Nevada. This is Messi’s first appearance at the event with a video that is already viral. In the commercial he will take advantage of a girl serving him a glass of Michelob Ultra beer to make a monumental move on the beach.

ABOUT THE AUTHOR

Journalist with more than 20 years of experience, working in different areas in print and digital media. Currently, she works as editor of the Audience Nucleus of the El Comercio Group.