On air the commercial dedicated to WINDTRE Insurance, clear offers and monthly payments
The new TV commercial is on air WINDTRE Insurancethe new brand with which WINDTRE presents itself as “your new agency”, with clear offers and convenient monthly payments to make it easier for families in everyday life.
The guarantee of being protected from unforeseen events and all the closeness and competence of the WINDTRE Store consultants.
Lo spot WINDTRE con Woodstock
The protagonist of the commercial is Woodstock, the cute yellow bird who is always next to Snoopy. The “sidekick”, the ally that simplifies daily life and protects when traveling, at home and during sporting activities.
If Woodstock makes Snoopy’s life easier… “WINDTRE will make your life easier,”, says Fiorello, protagonist and narrator of the commercial.
From inside the WINDTRE Store, with the smile and irony that distinguish him, the brand ambassador invites people to take out insurance with the products distributed by WINDTRE.
The word “ appears for the first time at the end of the episodeSimplify” which translates WINDTRE’s concrete promise to simplify people’s lives: Connections, Energy and Insurance with a single brand.
“Simplifying people’s lives is a commitment of the brand to make our closeness increasingly concrete, declares Tommaso VitaliDirector of B2C Marketing & New Business at WINDTRE. The goal is to become a point of reference for families with clear offers at the right price and all the necessary advice. With the addition of the new insurance products, families can find in WINDTRE a reliable and safe ally, strongly rooted in the territory thanks to the several hundreds of WINDTRE Stores distributed throughout Italy where they will be able to choose the best solutions for digital connection, for electricity and gas services and insurance”.
Credits
The TV spot was created by VML directed by Igor Borghi and the Alto Verbano production company.
The planning of Dentsu it also includes a digital communication plan.
Commercial editing by XLR8.