Home » Ice and snow tourism heats up on New Year’s Day holiday, Beijing’s tourism revenue doubles year-on-year_tourist_taoranting park_theme

Ice and snow tourism heats up on New Year’s Day holiday, Beijing’s tourism revenue doubles year-on-year_tourist_taoranting park_theme

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Original title: Ice and snow tourism heats up on the New Year’s Day holiday, Beijing’s tourism revenue doubles year-on-year

CCTV, Beijing, January 4 (Reporter Song Xue) With the approach of the Winter Olympics, the enthusiasm for national participation in ice and snow sports has never subsided, and ice and snow theme tours continue to heat up. The reporter learned from the Beijing Municipal Bureau of Culture and Tourism that from January 1st to 3rd, the 166 tourist attractions (regions) monitored by Beijing city received a total of 3.441 million tourists, a year-on-year increase of 72.4%; operating income was 31.257 million yuan, a year-on-year increase. 1 times.

The top ten scenic spots (regions) in terms of tourist reception are: Wangfujing, Nanluoguxiang, Qianmen Street Scenic Area, Beijing’s First Outlet Leisure Station Scenic Area, Leduogang Holiday Plaza, COFCO·Xiangyun Town, Tiantan Park, Beijing Olympics Forest Park, Forbidden City, Taoranting Park. Among them, Wangfujing has received a total of 370,000 tourists, ranking first in the number of tourists in Beijing.

During the three-day New Year’s Day holiday, rural tourism and short-distance self-driving are popular. From January 1 to 3, rural tourism received 487,000 tourists, a year-on-year increase of 4.9 times; operating income was 81.204 million yuan, a year-on-year increase of 5.5 times. Yanqing District, Miyun District and Huairou District were the top three in reception.

It is worth mentioning that with the approach of the Winter Olympics, ice and snow theme tours are still heating up. There are 4 snow rinks and 7 ice rinks in Beijing’s parks with a total area of ​​nearly 600,000 square meters. They provide citizens and tourists with 25 ice and snow activities including ice and snow activities and popular science promotion. Many people choose to enter the ski resorts and ice skating rinks. Celebrate New Year’s Day in a different way.

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Data map (Source: CFP)

The “Meet the Winter Olympics and Gather in Beijing” themed New Year’s Eve light and shadow show held at the Olympic Tower will welcome citizens and tourists to the arrival of 2022 in an “offline + online” approach. According to the staff of the Beijing Municipal Bureau of Culture and Tourism, the 2022 Beijing New Year’s Countdown Event will focus on displaying the charm of Beijing culture and spreading the double Olympics city culture through 3D imaging, full-color laser and other technological means. The Paralympic Games create a warm urban atmosphere.

In addition, data from the Beijing Park Management Center shows that the number of visitors to Beijing’s parks on New Year’s Day increased by 52.68% year-on-year. On the first day of the new year, the Fragrant Mountain and Jingshan Park welcome the new ascending tourists, and many tourists choose “Dengjingshan” to welcome the first light of the new year. Taoranting, Zizhuyuan and Yuyuantan’s snow fields and the Summer Palace’s ice rink welcomed nearly 40,000 tourists to participate in winter sports and experience the ice and snow atmosphere of the Beijing Winter Olympics in advance.

Editor: Qin Liling

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