«Our beauty shop with a green heart was born in 2014 from a personal motivation: my wife and I had just got married and wanted to work together. We soon realized that we didn’t have to look for a job, we had to create it ourselves. At the age of 25, we invested all our time, resources and energy in creating an online store that offered customers organic, vegan, nickel tested and 100% cruelty free cosmetics of the highest quality at affordable prices. We started with 80 references shelved inside the house where we packed the first packages, with over 8,000 products from 150 international brands managed by an important external logistics outside Rome. Shipping times 1-2 working days. Payment methods bank transfer, cash on delivery, credit cards or paypal, now with the possibility of paying in 3 installments without interest ». The speaker is Andrea Miglio Risi founder of Bio Boutique La Rosa Canina, a company that this year expects to reach a turnover of 5.5-6 million euros.
“It is important to underline that in recent years external factors such as pandemics, wars, Brexit, price increases can play a significant role in both negative and positive sales – specifies the entrepreneur -. For example, Covid-19 in the initial phase certainly gave a booster to already structured online activities. In any case, we are confident and this 2022 has already started with + 18% compared to 2021 ».
The company also sells in over 25 European Union countries: “Selling abroad is not part of our core business because our main focus is investing and growing more in Italy, but we wanted to listen to the many loyal customers who over the over the years they have moved, for study or work, to countries such as Germany, France, Belgium, Spain – adds Miglio Risi -. We define ourselves as a customer-centric shop: we have always listened and will always listen to the needs of those who have trusted us by choosing us for their beauty purchases “.
And he adds: “Looking to the future, our objectives are: to make more and more customers happy by keeping the quality of the service offered high and at the same time to carry on the subject of the line. Among the various projects in 2020 we have in fact launched our own line of mouth-watering branded cosmetics Bio Boutique La Rosa Canina that we aim to expand more and more (to date there are 50 references): products for face, body and hair with irresistible fragrances ».