Mediaworld focuses on Italy and invests 101 million. In Rome the third Tech village in Europe

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A plan to invest 101 million over the three-year period 2022-2024 for Mediaworld Italia. Objective: to strengthen and renew the chain of points of sale. “Thursday morning the second Tech village in Italy and the third in Europe will be inaugurated in Rome (the other two are in Milan and Rotterdam ndr) which requested an allocation of close to 4 million – said Luca Bradaschia, CEO of MediaWorld Italia -. In the first part of the year 6 new stores were opened and the roadmap foresees another 9 openings between large surfaces and smart stores by the end of the year ». Then there is the revamping of the sales network with complete restructuring interventions in 22 stores in the course of 2022. “We plan to intervene on an equally important number of stores every year for the next three years – adds l ‘to -. 70% of the budget is allocated to the sales channel and the remainder is for the enhancement of the digital infrastructure ». This development policy will lead to the entry of new resources into the company, between 100 and 120 by the end of the year and, indicatively, a standard-sized shop leads to the hiring of about 25 employees. Mediaworld after the excellent results of 2021, with revenues of 2.7 billion excluding VAT and + 18% on 2020 due to the effect of the pandemic, distance learning and smartworking mix, this year sees further growth in sales from the switch off of the digital terrestrial, the bonus for large household appliances but also the good sales performance of personal care and electric mobility devices. “For 2022 we expect to confirm the positive results recorded in 2021” underlines Bradaschia. As for the e-commerce results, the CEO expects further growth: “The online market is currently at 24% in Italy and we expect it to reach over 30% in less than three years” . Inevitably, the online business continues while the MediaWorld Tech Village opens in Rome, a real flagship store with a large sales area designed by the architect Fabio Novembre and his studio. With this revolutionary format, MediaWorld, leader in Italy in the distribution of electronics and part of the international MediaMarktSaturn Retail Group, continues to lead the growth of consumer electronics in the country, starting from the capital. Porta di Roma shopping mall. It is an “experience center” of over 6,500 square meters aimed at innovation with 140 expert employees and consultants, ready to welcome and guide visitors and customers. People can not only discover, buy and preview products, but also receive training and learn about technology and electronics in detail – from professional systems to entry-level products – for home, leisure, office and various professions. There are also areas dedicated to events and entertainment, where you can have fun or cultivate your passions. «The Tech Village was conceived as an experiential, multifaceted and contemporary hub – underlines Luca Bradaschia -. An innovative format that allows us to respond to different objectives: to offer entertainment and training to make technology simple and within everyone’s reach and at the same time to satisfy the new needs of people, to whom we offer increasingly tailored advice, helping them to orient themselves better in their purchasing choices, thanks to a personal and direct relationship ». There are 18 technological shops managed by MediaWorld’s major brand partners: Apple, De Longhi, Dyson, Group Seb, Haier, Lenovo, LG, Logitech, Oppo, P&G, Philips, Samsung, Sony, Xiaomi. «The space, as in an urban architecture, follows a concentric layout designed to guide people in an emotional experience and human encounter, facilitated for example by the lounges that slow down and relax the flows inside the Tech Village. Even the materials, furnishings and colors have been chosen to accompany towards discovery and knowledge. Natural wood dominates the shop area, while the typical red of the sign is an accent on the warm tones of the walls and floors »underlines the architect Fabio Novembre.