- For its 175th anniversary, Swiss Post is renewing its image.
- According to Post, the logo will become the connecting element of the language regions.
The previous logo differed depending on the language region. These are now making way for a uniform «P». Currently 15 logo variants become one. This should also lead to financial savings.
Swiss Post is making the change gradually. First, the new logo should appear on the digital channels. That’s how it is today on the Post’s website to see.
The Swiss Post logo has changed over time
Later, the vehicles and post office building also get the new logo. The postbuses are also equipped with it, sometimes also with the post horn. According to Swiss Post, a new logo will also be examined for Postfinance by the end of this year.
SRF 4 News, April 20, 2023, 11 a.m.; sda/hedj; schm
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