Luo Wenwu: The perfect opportunity for brand promotion has come again
The 2022 Hunan Auto Show will be held at the Hunan International Convention and Exhibition Center from July 13th to 18th
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This year, the Hunan Auto Show celebrates its 15th anniversary. In the past 15 years, the Hunan Auto Show has overcome all obstacles and brought forth new ideas. Now it has grown into a well-known business card in the Chinese auto market. As the largest, most popular, and best-selling auto market feast and industry platform in the region, it is a “must fight” for consumers, major auto manufacturers and dealers. Starting today, the Hunan Auto Show Organizing Committee and this newspaper have launched a series of reports on “I and Hunan Auto Show for 15 Years”. Through interviews with exhibitors and partners, we can see what they think of the Hunan Auto Show.
If you say, a collector who can’t play photography is not a good car dealer. That Luo Wenwu can really count as one. Because he is a big man in Changsha auto industry who plays photography, loves collecting, and loves calligraphy and painting, and he has already created 2 BMW 4S stores in Changsha.
On June 12, a reporter from Sanxiang Metropolis Daily interviewed Luo Wenwu, general manager of Changsha Baocheng BMW. He positioned the Hunan Auto Show as “a big platform for the display and promotion of auto brands.”
Paper, ink, inkstone, calligraphy and painting, Chinese cabinets, chairs, a bundle of a thousand taels of tea standing in the corner… In Changsha Hexi Baocheng BMW 4S store, when the reporter walked into Luo Wenwu’s office, a fashionable and retro atmosphere hit his face. Come. Seeing a visitor, the veteran from Yichun, Jiangxi, who has been immersed in the auto industry for more than ten years, quickly got up and greeted him with a smile. With stylish short hair, an O-shaped beard, black-rimmed glasses, and a sports watch on his hand, Luo Wenwu gave people a sense of self-restraint and freedom when they met for the first time. That’s right, the kind of young man who is full of literary and artistic style.
In a few small chats, the reporter learned that Luo Wenwu has a wide range of hobbies. “I started photography more than ten years ago, and I also like calligraphy, fish raising, flowers and plants…” In this office with an area of more than 20 square meters, he would take time out of his busy schedule, taking care of the welcome pine, feeding goldfish, and flipping through photography. Book.
“I came to Changsha in 2014 and was responsible for the establishment of the Baocheng BMW Zhongnan Auto World Store.” Luo Wenwu told reporters that it was also the year that he became attached to the Hunan Auto Show, and the relationship has been in place for nearly ten years. In 2020, Luo Wenwu created the Changsha Hexi BMW Store. “The relationship with the Hunan Auto Show has gone deeper.”
“Hunan Auto Show is willing to be innovative and energetic.” In Luo Wenwu’s eyes, every Hunan Auto Show will play some new tricks, such as in terms of communication and promotion, auto show theme activities, cross-industry cooperation, etc. Every year is different.”
Luo Wenwu believes that one should be born with feelings, and he has a different feeling for cars. “I like to collect classic cars, there are 7 at most.” Luo Wenwu told reporters that he currently has 3 classic cars parked in Changsha Hexi Baocheng BMW Store, one of which is an E23 (the first one from 1977) Generation BMW 7 Series). He also has a BMW L7 in his collection. Only 899 of this car have been produced in the world, less than 50 in China, and fewer than 5 are legally on the road.
“The Hunan Auto Show also has this feeling.” What Luo Wenwu remembers deeply is that at one Hunan Auto Show, he saw a display of classic cars. This made him very happy.
“Affected by the epidemic this year, the auto market as a whole is relatively weak, and so are we.” Talking about this year’s auto market, Luo Wenwu smiled slightly embarrassedly. But after a while, he turned his eyes and said to reporters in a louder voice, “So we are all looking forward to the Hunan Auto Show to boost market confidence.”
Regarding the positioning of the Hunan Auto Show, Luo Wenwu’s answer is that it is a big platform for brand display and promotion in the post-epidemic era. “In July of this year, the excellent opportunity for the display and promotion of various auto brands has come again.”
■All media reporter Hu Rui