Advertising: Nielsen, in August the Italian market returns to the same values ​​as in 2019

The advertising investment market in Italy closes the month of August flat compared to the same period of 2020, bringing advertising sales for the first eight months to + 21.3%. If the Nielsen estimate for search, social, classifieds (sponsored ads) and the so-called “Over The Top” (OTT) is excluded from the web collection, the trend in the January-August period is + 21.9%. This is learned in a note from Nielsen.
“With the month of August, the advertising market returns to the same values ​​as in 2019, + 0.1% over the period January-August 2019”, explains Alberto Dal Sasso, AIS Managing Director of Nielsen, underlining that what was lost in the first eight months of 2020.