Apple releases iPhone 13: bangs become smaller, battery life increases, the highest price is 14,497 yuan, the stock price still drops
At 1 o’clock in the morning on September 15, the “Science and Technology Spring Festival Gala” Apple’s 2021 autumn new product launch conference was held in California, USA.
The two-hour conference did not bring many surprises. New products such as the iPhone 13 series and Apple Watch Series 7 are roughly the same as previously predicted, and the highly anticipated AirPods 3 did not appear on the release list.
The highlight of the conference was the iPhone 13 series. The iPhone 13 mini and iPhone 13 are available in five colors: black, white, red, pink, and blue. According to Apple’s official website, the former starts at 5199 yuan and the latter starts at 5999 yuan.
iPhone 13 Pro and iPhone 13 Pro Max are available in four colors: black, gold, silver, and blue. According to Apple’s official website, the former starts at RMB 7,999 and the latter starts at RMB 8,999. Due to the newly added 1TB large memory version, the iPhone 13 Pro Max has a maximum price of 14,497 yuan after adding AppleCare+ service plan.
Compared with the iPhone 12 series, the newly released iPhone 13 series has not seen a price increase. All new iPhone products will be pre-ordered at 8pm on September 17 and will be available on September 24.
After the autumn new product launch conference, Apple’s stock price fluctuated and fell, closing at $148.12 that day, down 0.96%.
The iPhone, which was absent from the press conference last fall, finally returned and became the protagonist at the press conference this fall.
iPhone 13 series launched four models: iPhone 13 mini, iPhone 13, iPhone 13 Pro and iPhone 13 Pro Max.
In appearance, the iPhone 13 series of mobile phones have greatly reduced the area of the “bangs” while maintaining the “bangs” screen. The official data is a 20% reduction. This is the first time Apple has made changes in more than four years.
The entire iPhone 13 series is equipped with the A15 chip, which is built using the second-generation 5nm process and has 2 performance cores + 4 energy efficiency cores, with a 50% increase in performance and a 30% increase in graphics processing performance.
It is worth mentioning that for the first time in all iPhone 13 series, the “movie mode” is added, which can change the focus during shooting, and supports Dolby Vision HDR, and each frame of the picture is Dolby toned.
Apple also particularly emphasized the battery life improvements of the iPhone 13 series. Among them, the iPhone 13 mini lasts 1.5 hours longer than the iPhone 12mini, and the iPhone 13 lasts 2.5 hours longer than the iPhone 12. This is inseparable from the advanced technology support of the A15 chip.
When the iPhone 12 series was released last year, the 120Hz high refresh rate that netizens expected appeared on the iPhone 13 Pro and iPhone 13 Pro Max.
iPhone 13 Pro Max, source: Apple’s official website in China
The Galaxy Securities Research Report predicts that this year’s new iPhone shipments will reach 85 million to 90 million units, and the overall iPhone shipments will reach 220 million to 223 million units, a year-on-year increase of about 13%. At the same time, Apple is expected to launch the 5G iPhoneSE series in the first quarter of 2022 to fill the gap in low-priced 5G mobile phones and further stimulate the demand for 5G iPhone replacement. It is estimated that iPhone shipments in 2022 are expected to reach 245 million units.
Apple Watch starts at $399
In addition to iPhone 13, Apple Watch is also the highlight of this conference.
Among them, Apple Watch Series 7 is defined as the most durable Apple Watch to date. It supports IP6X dustproof and waterproof, and has a battery life of up to 18 hours. It supports USB-C fast charging cable for the first time, and 8 minutes of charging can meet 8 hours of sleep tracking.
Apple Watch Series 7 also supports full keyboard input in the watch and adds more motion monitoring functions. There are 5 color options for this watch. The material is available in aluminum, stainless steel and titanium. There are also Nike and Hermès versions. The watch starts at $399 and will be on sale this fall.
At the same time, Apple’s official website shows that the starting price of Apple Watch Series 3 is lowered to 1499 yuan, and the starting price of Apple Watch SE is lowered to 2199 yuan.
Since its release in 2014, Apple Watch has always been Apple’s star product.
The latest research report of the research organization Counterpoint Research shows that in the second quarter of 2021, global smartwatch shipments increased by 27% compared to the same period last year. According to the market share ranking, Apple’s shipments have been ranked first, with a market share of up to 28%. The report also mentioned that as of June this year, the number of Apple Watch users worldwide exceeded 100 million for the first time.
On the evening of September 14, Guo Mingchi, deputy director of the research and strategy department of Tianfeng International, predicted in a research report that the main assembly manufacturers of Apple Watch 7 are currently actively copying production lines. It is expected that all production lines will start mass production at the end of September. Therefore, Apple Watch 7 There will be a significant improvement in the supply from mid-to-late October.
Behind the selling of Apple Watch, the category of “wearables, smart appliances and accessories” is becoming more and more important in Apple’s revenue structure. In fiscal year 2020, Apple’s revenue from the “wearable, smart home appliances and accessories” category was US$30.62 billion, a year-on-year increase of 25%, which has exceeded the revenue of the iPad product line and the Mac product line.
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