Economic Observer Network reporter Zhang Xiaohui The hot sale of Bing Dun Dun, the mascot of the Beijing Winter Olympics, has caused the stock price of Beijing Yuanlong Yatu Culture Communication Co., Ltd. (002878, hereinafter referred to as “Yuan Long Yatu”) to soar. As of February 14, Yuanlong Yatu has been continuously 6 daily limit.
Yuanlong Yatu is one of the licensed retailers and licensed manufacturers for the 2022 Winter Olympics, as well as the licensed manufacturers and retailers for the 2008 Beijing Olympics.
Recently, Bing Dun Dun, the mascot of the Beijing Winter Olympics, has been selling very well. On Taobao Tmall’s official Olympic flagship store, the transparent hard-shell version of Bing Dun Dun is hard to find – the price is 192 yuan and the height is 20 cm. Bing Dun Dun was almost impossible to grab. On February 14, the Western Valentine’s Day, the store only pre-sold 3,000 pieces in different time periods, and it was shipped within 30 days after payment, and each ID was limited to one piece.
In terms of stock price, Yuanlong Yatu closed the daily limit on the first trading day after the Spring Festival (February 7), and the stock price rose from RMB 18.48 on the trading day before the Spring Festival to RMB 32.75 on February 14. rose more than 70%.
6 consecutive daily limit, the company issued a risk warning
It is reported that, as a manufacturer of licensed commodities for the Winter Olympics, Yuanlong Yatu is the only listed company in the A-share market that produces Bingdun Dunxuerong Rong plush toys, which has been confirmed by Yuanlong Yatu.
On the page of Shenzhen Stock Exchange Interactive Yiyuan Long Yatu, there are many investors who come to consult.
One of the investors asked Yuanlong Yatu very bluntly on February 8: “Can the company’s shareholders send a Bing Dun Dun?”
Yuanlong Yatu replied that the company is one of the licensed retailers and licensed manufacturers for the 2022 Winter Olympics, and has obtained the Winter Olympics licenses for the three popular categories of precious metals; badges, keychains and other non-precious metal products; plush and other material toys. Product production qualification. The company will do its best to meet the needs of consumers for the licensed products of the Winter Olympics, enhance the company’s value, and obtain more returns for shareholders.
Due to the continuous increase of the stock price, on February 14, Yuanlong Yatu issued a risk warning announcement, saying that the impact of the company’s Winter Olympics-related business on its performance is uncertain, please refer to the financial data disclosed by the company. At present, there are 29 licensed manufacturers and 58 licensed retailers of licensed products for the Winter Olympics. The licensed production and sales qualifications obtained by the company are not exclusive.
Yuanlong Yatu said that since the company signed a contract to become a licensed retailer and licensed manufacturer for the Beijing Winter Olympics and Winter Paralympics in September 2018, it has successively obtained licenses for many large-scale projects such as the Shanghai World Expo and the Nanjing Youth Olympic Games. Continued investment in the licensed souvenir business.
In 2020, this part of the business was greatly affected by the epidemic. The company’s Winter Olympics franchise business achieved a revenue of 59.1795 million yuan, accounting for 2.97% of the operating income, which was basically the same as the same period in 2019. In the first half of 2021, the revenue from licensed souvenirs and precious metals for the Beijing Winter Olympics amounted to RMB 70.7384 million, accounting for 7.59% of the operating revenue. Recently, the market demand for the licensed products of the Winter Olympics is strong, but the Winter Olympics-related business is uncertain due to the timing of the games and market hotspots. There is also uncertainty about whether the sales of related products can continue in the future, and the impact on performance is uncertain. , investors are advised to pay attention to the relevant risks.
Investor discussion
Although the company has issued risk warnings, investors still send questions to Yuanlong Yatu in an endless stream.
On February 11, an investor asked: “Recently, it is hard to find a pier. Bing pier cannot be bought in retail stores and Tmall. How can the company deal with this situation?”
Yuanlong Yatu replied that in view of the recent popularity of the Winter Olympics licensed products by consumers, the company has actively responded to both production and sales. Under the unified coordination and deployment of the Olympic Organizing Committee, the company has actively contacted sales channels. At present, it has been customized through the online Winter Olympics Tmall flagship store, the online and offline channels of Bank of China (Bingdundun precious metal products), and Winter Olympics partners or sponsors. Pre-sale is carried out in various ways (for example, the pre-sale period for plush products is 30 days, and the pre-sale period for blind boxes is 45 days), while ensuring the supply of goods in the offline Winter Olympics licensed retail stores.
At present, the production capacity of Yuanlong Yatu on Bingdundun is not known.
On the morning of February 14, a reporter from the Economic Observation Network called the Yuanlong Yatu Securities Office to inquire about the company’s current production capacity on Bingdundun ornaments, blind boxes, and plush toys. The other party replied that it was “inconvenient to disclose.”
Previously, some investors said that more than 90,000 blind boxes were pre-sold in the Tmall flagship store of the Winter Olympics on February 10, and it was impossible to grab them. Is this blind box a product of Yuanlong Yatu?
Yuanlong Yatu confirmed that it is the company’s product.
More investors are also concerned about the production capacity of Yuanlong Yatu.
For example, “Bingdun Dun blind boxes sold 90,000 pieces as soon as they were put on the shelves. Will the company replenish the stock?” “It’s hard to find a pier in a big market of at least 1.4 billion people. Can the company find more companies to produce it? It’s a rare occurrence in a century. How can the company seize the opportunity for development?” “The pre-sale period of 30 days on Bingdundun Tmall is very short, can the company produce it in time?”
In response to these questions, Yuanlong Yatu’s reply was basically the same, saying that the company has been speeding up production to meet market demand.
In terms of sales channels, Yuanlong Yatu said that the main sales channels of the company’s Winter Olympics licensed products are the official Tmall Olympic flagship store, Bank of China, offline licensed product retail stores, etc. Offline licensed retail stores have been opened in Gongmei Building, Wangfujing Department Store, Xidan Shopping Mall, Urban and Rural Shopping Mall, Shuang’an Shopping Mall, Chang’an Shopping Mall, Scitech Outlets, Beijing South Railway Station, Qinghe High-speed Railway Station, etc.
According to the third quarterly report, Yuanlong Yatu achieved revenue of nearly 1.5 billion yuan from January to September 2021, but its net profit was only more than 81 million yuan, a year-on-year decrease of 30%.
However, on the official website, Sun Zhen, chairman of Yuanlong Yatu, gave a company New Year’s speech in 2022. He said:
“An exciting era is coming, and the form and effectiveness of marketing communication will usher in a huge innovation. In the future, in the parallel world of virtual and reality, enterprises will have more diverse marketing needs. A new era Changes are about to begin, and this is the moment for Yuanlong to fulfill its mission and take responsibility as an industry leader. We are the pioneers of reform and opening up, and strive to promote the integration of marketing and future technology; we build the connection between the real world and the virtual world, so that Brand marketing transcends virtual and real marketing scenarios; we help customers shape the future and bring users a new marketing experience; we lead the industry to move forward through exploration…”
At present, the stock price of Yuanlong Yatu’s company is still in a state of continuous daily limit.
It is still unknown how much revenue Bing Dun Dun’s popularity can bring to Yuanlong Yatu.Return to Sohu, see more
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