Promotica – a loyalty agency specialized in the creation of marketing solutions aimed at increasing sales, loyalty and brand advocacy listed on Euronext Growth Milan – announced that Giochi Preziosi SpA and Dieci.Sette Srl have agreed that the latter, owner at the date today of n. 13,600,000 ordinary shares, equal to 84.63% of the share capital of Promotica SpA, sell no. 500,000 Promotica Ordinary shares at Giochi Preziosi SpA, representing approximately 3.11% of the share capital of Promotica, at a price of € 3.00 each for a total value of € 1,500,000.00 “. in the note from Promotica, which announces the entry into its capital by Giochi Preziosi Practically, Giochi Preziosi SpA will acquire 500,000 Promotica ordinary shares from Dieci Sette Srl at a price of € 3.00 each.
“This transaction – reads the press release – follows the purchase by Promotica of 80% held by Giochi Preziosi of Grani & Partners SpA, an international player operating in the promotional market for products dedicated to the world of children, which took place on November 30, 2021 (see press release of the same date) and strengthens the growth project put in place by the company. It should be noted that, to execute the transaction in question, Integrae SIM SpA, Euronext Growth Advisor of Promotica SpA, has authorized the partial release of the inalienability commitment undertaken on 30 March 2021 by Dieci.Sette Srl vis-à-vis the Euronext Growth Advisor, limited to the 500,000 Promotica ordinary shares subject to sale, against the taking over of this agreement by Giochi Preziosi SpA for 500,000 Promotica ordinary shares (equal to approximately 3.11% of the share capital of Promotica) with a duration up to the 24th month following the date of purchase of the shares “.
Diego Toscani, CEO of Promotica, commented as follows:
“The decision of Giochi Preziosi to invest in Promotica and to share our growth project makes us proud and confident of the goodness of the acquisition of Grani & Partners and of its development prospects. The acquisition, I remember, allows us to diversify ours. geographical presence and by Industry, developing our loyalty offer in the Kids Promotion, Automotive and Industry sectors and consolidating our presence at an international level, especially in the Asian market “.
Enrico Preziosi, President of Giochi Preziosi SpA, declared “We have great confidence in the future of Promotica and for this reason we have decided to invest the proceeds of the sale of Grani & Partners in the purchase of Promotica shares with the ambition of becoming a reference partner. immediately available to evaluate all possible commercial initiatives regarding the brands of our group that can support the development process in Italy and abroad “.