With almost 5.5 million kilograms purchased in Italy on Just Eat in 2023, the pizza it is absolutely confirmed as one of the most consumed dishes nationally. In particular, based on the analysis of orders placed on the group’s food delivery platform ‘Just Eat Takeaway.com’, at the top of the national preferences we find margherita, diavola and capricciosa which precede more innovative meat-based variants such as frankfurter pizza , with sausage and ham or vegetarian alternatives such as buffalo pizza, four cheeses, marinara and four seasons.
Tastes, however, change from one city to another. TO Genova pizza is preferred to frankfurters, buffalo and red with stracchino while a Torino the most popular are those from Valle d’Aosta, with gorgonzola and parmigiana. TO Milano, beyond the very popular margherita and diavola, the most popular is the ‘compose your own pizza’ option. Very tasty variants with strong flavors are appreciated at Verona (diavola, ham with mushrooms and capricciosa), Firenze (diavola, four cheeses and sausage) e Bologna (sausage, deviled meat and buffalo mozzarella).
Moving from north to south, pizza boscaiola, amatriciana and pizza with courgette flowers and anchovies are very popular in Roma. A Napoli margherita and marinara are undermined by great Campania classics such as Cossack pizza, with sausage and broccoli and fried pizza. TO Palermo, iFinally, the Romana, with potatoes and pistachio, is particularly popular.
There are fewer requests than the variants already mentioned veggie options based on the combination of tomato and/or mozzarella with aubergines, courgettes and peppers, grilled and seasonal vegetables. However, they are becoming increasingly popular sweet pizzas like the one based on hazelnut cream perhaps with the addition of mascarpone, chopped coconut and pistachio.
At the top of the top 5 favorite toppings are chips, sausage, gorgonzola, frankfurters and spicy salami. However, cooked ham and onion, buffalo mozzarella and double mozzarella, raw ham and porcini mushrooms also work very well. When it comes to drinks, cola, preferably without sugar, is preferred to orange soda and beer. Followed by healthier choices such as still water, sparkling water and peach tea.