Home » Nike returns to running with promotions and digital. Leap to Wall Street

Nike returns to running with promotions and digital. Leap to Wall Street

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Nike returns to running with promotions and digital.  Leap to Wall Street

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Stocks still high (due to the consequences of the pandemic) but down. And the direct channel grows by 16% (5.4 billion)

by Biagio Simonetta

Reuters

The one that beats the end credits remains a difficult year even for Nike, which in these twelve months has lost over 28% of its market value (for over 75 billion dollars in capitalization). But the numbers for the quarter ended November 30 and released in the last few hours have given a significant leap to the American company, which has dragged Wall Street sailing to over 13% gain. A rally that has influenced other companies in the sector, from Adidas to Puma: all firmly…

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