Starting at 8 pm today, the pre-sale of Tmall Taobao 618 will start soon. This year, 618 Tmall Taobao has made adjustments in terms of promotions, rules and functions.It is understood that this year’s 618 Tmall pre-sale and snap purchases are advanced to 8 pm, and the cross-store full reduction has been increased to 50 yuan for every 300 yuan. “.
access:Tmall 2022 June 18 main venue
【Key event time points】
[Pre-sale period]Pre-heating at 14:00-20:00 on May 26; deposit payment at 20:00 on May 26-18:00 on May 31; 20:00 on May 31-24 on June 3 :00 pay the balance;
[Good start]Preheating from 0:00 on May 29th to 20:00 on May 31st; official sales from 20:00 on May 31st to 24:00 on June 3rd;
【Category Day】Open at 0:00 every day from June 4th to June 13th
[Climax eruption]Warm-up from 0:00 on June 14th to 20:00 on June 15th; official sales from 20:00 on June 15th to 24:00 on June 20th;
In addition, in addition to the cross-store discount of “300 minus 50” discount, 88VIP large-value consumption coupons were officially issued at 9 o’clock tonight, and the redemption started. This time, the two coupons are “full 5000-400” and “full 1500-120”, which will be discounted.
According to reports, this large-value consumption coupon needs to be exchanged with 618 Tmall points, covering most Tmall physical goods except for mobile phones and air conditioners.
Starting from the 618 promotion period, 88vip users will get a number of additional consumer rights, such as extended warranty for major appliances at 0 yuan, Tmall supermarket “0-second refund” and free shipping for returns, etc. 88VIP users apply for returns and refunds at Tmall supermarkets. After the payment is approved, Tmall Supermarket will provide free door-to-door collection and delivery services.
At the same time, Taobao officially launched a new function “Price Insurance Center”, which is open to all users. Users open the “My Taobao” interface, ordinary users click “My Taobao – Official Customer Service”, and 88vip users click “Exclusive Customer Service” to enter the “Price Insurance Center”. Users can apply for price protection by clicking “One-click Price Guarantee”. During the price guarantee period, the price difference can be refunded if the price of the product is reduced.
Officials revealed that during the 618 period this year, it is estimated that a total of 19 million products will support the one-click price insurance service.
In addition, Taobao said that during the 618 period, the platform will also control the behavior of merchants to “raise prices first and then lower prices”. If it is found that the price of the product has been increased in advance, the merchant will be prompted to rectify it. If the rectification is not made, the product will be cleared and returned.
It is understood that within Taobao and Tmall, “improving the experience of consumers and merchants” is a key task this year. In addition to the online price insurance center, this year 618 also saw some new changes, including the launch of featured services in major industries, and the support for batch payment of deposits. “The offer has also been cancelled this year.
Taote also announced the 618 gameplay today: direct supply of millions of 10-yuan products; no cap on purchases over 30 minus 5; opening at 20:00 on May 31.
According to the person in charge of the Taote 618 project, millions of 10-yuan products are based on meeting the daily needs of users in the county area, covering core categories such as food, clothing, department stores, consumer electronics, beauty and cleaning, bringing consumers a convenient shopping experience.