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Editor’s note:On May 25, the Shanghai Securities News released theGuosen SecuritiesZhang Nasha, Secretary of the Party Committee and Chairman of the Board, signed an article “Adhering to the Leadership of Party Building” cohesive culture(Right Protection) Casting Soul to Promote the High-quality Development of the Company”, the following is the full text of the report.
General Secretary Xi Jinping pointed out, “Cultural self-confidence is a more basic, deeper and more lasting force in the development of a country and a nation.” In recent years, the China Securities Regulatory Commission has proposed to build an industry culture of “compliance, integrity, professionalism and stability” , to provide value guidance and spiritual support for the long-term stable and healthy development of the capital market. Guosen Securities also combines the company’s own development, conscientiously implements the securities industry cultural concept of “compliance, integrity, professionalism, and stability”, and continues to enrich the company’s cultural concept of “compliance, self-discipline, professionalism, integrity, stability, harmony and responsibility” and “creation”. The connotation of the value concept of value, achievement of you and me, and service to the society” promotes the harmonious development of company culture and business.
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Adhere to the leadership of party building and promote the high-quality development of the company
Guosen Securities originated from one of the earliest three branches in China’s securities market. In the course of more than 30 years of development, the company has always firmly believed that adhering to the overall leadership of the party is the political and organizational guarantee for Chinese securities companies to build a world-class comprehensive investment bank. The market and the securities industry coexist and prosper together, making due contributions to the development of my country’s socialist market economy.
Guosen Securities always adheres to the guidance of Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era, strengthens the “Four Consciousnesses”, strengthens the “Four Self-confidences”, has “Two Overall Situations” in mind, and is concerned with the “Bigger of the Country”. The “two establishments” have been transformed into the ideological, political and action consciousness of achieving “two maintenances”, constantly improving political judgment, political comprehension and political execution, and effectively integrating the party’s leadership into the whole process of corporate governance. The company continues to improve the level of the party committee’s pre-research and discussion on the company’s major business management matters, and gives full play to the party committee’s important role in setting direction, managing the overall situation, and promoting implementation.
Under the leadership of the company’s party committee, the company gave full play to the dual advantages of party leadership and modern corporate governance, strengthened top-level design, strengthened strategic guidance, vigorously promoted management improvement, and effectively improved business professional capabilities. Both traditional business transformation and upgrading and innovative business development have achieved good results. As a result, the overall competitiveness of the company has been further enhanced. In 2021, the company’s consolidated operating income will be 23.8 billion yuan, an increase of 26.8%, and a net profit of 10.115 billion yuan, an increase of 52.89%. The quality was further improved, and the weighted average return on equity reached 12.71%, a year-on-year increase of 2.1 percentage points.
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Cohesive culture casts the soul and enhances the soft power of the company’s competition
In recent years, Guosen Securities has been focusing on the company’s high-quality development goals, focusing on the creation of “six cultures”, and continuously improving the company’s soft power in dealing with market competition, in combination with the latest work requirements of the Securities Industry Association on cultural construction and the phased work tasks of cultural construction.
One isContinue to improve the corporate governance and business management system, solidify the sense of responsibility and responsibility from the system level, integrate the company’s cultural concepts and values into daily management and business processes, and create a culture of responsibility and responsibility with clear goals.
two isFocusing on strengthening the synergy mechanism and management capacity building, the Company insists on highlighting key points and making overall plans to comprehensively build the company’s strategic synergy mechanism, strengthen the concept of strategic synergy, promote business synergy development, and create an agile and efficient collaborative culture.
The third isEstablish and improve the professional talent training system and incentive mechanism, continuously improve the professional ability and professional quality of cadres and employees, cultivate professionalism and professionalism, optimize the selection and employment mechanism, continuously improve the practice standards, and create a vibrant professional and practical culture.
Four isWith standardized business operation as the core, post risk prevention and control as the foundation, and strengthening system construction as the focus, build a clean risk prevention and control mechanism with clear powers and responsibilities, standardized procedures, powerful measures, effective systems, and timely early warning, and create a company with Guoxin characteristics. Honest working culture.
five isContinue to consolidate the compliance management system, establish a long-term compliance management mechanism, improve the overall efficiency of compliance management, continuously improve the compliance awareness of all employees, build a firm compliance bottom line, establish and improve comprehensive risk management, compliance management leadership mechanisms and The basic institutional arrangements will help the company develop stably and healthily in the long term, and create a strong compliance and prudent culture.
Six isAdhere to customer-centricity, continuously optimize product and business management methods, establish and improve a management mechanism that encourages innovation, allows trial and error, and tolerates failure, continuously improves product and service innovation capabilities, and creates a dynamic culture of integrity and innovation.
The company continuously strengthens and consolidates the achievements of cultural construction by deeply planting cultural heritage and deeply rooted cultural concepts, further enhancing the cultural identity of employees, stimulating organizational vitality, creating a cultural atmosphere of unity, cooperation, diversity and tolerance, compliance, professionalism, and enterprising spirit, and continuously improve the company. Facing the soft power and core competitiveness of market competition, it provides a strong ideological guarantee and strong spiritual strength for the high-quality development of the company.
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Give full play to business professional capabilities and serve the development of the real economy
Under the leadership of party building and the guarantee of cultural cohesion, Guosen Securities has always been closely following the core financial tasks of the new era, taking financial empowerment as the starting point, actively participating in the implementation of various national strategies, and continuing to contribute to the high-quality development of the national economy and society. strength.
(1) Serve the country’s major strategies with the responsibility of serving the country with finance
One isGive full play to business professional capabilities to serve the development of the real economy. In 2021, through equity, debt, public REITs, private equity investment and other methods, the cumulative financing amount will exceed 300 billion yuan, helping enterprises to use the capital market for transformation and development.
two isServing the financing of strategic emerging industries and assisting the national science and technology innovation strategy. By the end of 2021, the company has provided equity financing services for 118 emerging industry enterprises on the Growth Enterprise Market, with a financing amount of about 80.6 billion yuan; a total of 14 companies on the Science and Technology Innovation Board have provided equity financing services, with a financing amount of about 9.7 billion yuan. In addition, the company also assists the development of start-up enterprises and promotes industrial upgrading by means of debt financing services, establishment of industrial funds, etc., and provides an important driving force for the development of technological innovation enterprises and emerging industry enterprises.
(2) Promote the reform of the capital market with a sense of responsibility
Guosen Securities actively followed the reform and development trend of the capital market, continued to improve its professional level, and helped the implementation of various reform measures in the capital market.
Fully participate in the construction of the Beijing Stock Exchange, give full play to its advantages in professional fields such as TMT, new materials, high-end equipment, biomedicine, and new energy, and vigorously explore companies that meet the listing requirements of the Beijing Stock Exchange.On the opening day of the Beijing Stock Exchange, the first batch of listed companies completed by Guosen SecuritiesBerterryWith a market value of 83.3 billion yuan, accounting for nearly 30% of the market value of the Beijing Stock Exchange, it has become the company with the largest market value among the first batch of listed companies on the Beijing Stock Exchange. Actively participate in the pilot of public offering REITs, and make every effort to promote the implementation of the project.
(3) Participate in the construction of “dual districts” with the responsibility of deeply cultivating the main business and the main business
Guosen Securities adheres to the overall situation and actively participates in national strategies such as the construction of the Guangdong-Hong Kong-Macao Greater Bay Area and the Shenzhen Pilot Demonstration Zone.
One isDeeply cultivate Shenzhen and serve state-owned assets. In 2021, the company will carry out strategic cooperation with a number of enterprises and financial institutions inside and outside Shenzhen, and serve 10 companies in the Greater Bay Area for listing and non-public offerings throughout the year, with a fund-raising scale of 7.7 billion yuan; and issue 98 bonds for companies in the Greater Bay Area , with a scale of about 132.1 billion yuan, helping state-owned and state-owned enterprises optimize the structure of state-owned capital.
two isTake the initiative to take the initiative. The subsidiary Guosen Hong Kong, as one of the lead underwriters, escorted and actively subscribed for Shenzhen’s first issuance of offshore RMB local government bonds in Hong Kong.
The third isIntegrate into the overall situation of Qianhai’s “expansion” and “reform and opening up”. Intensifying efforts to develop business in Qianhai area, the brokerage business department set up a branch in Qianhai to actively serve the reform and opening up of the Qianhai Cooperation Zone.
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Fulfill social responsibilities and contribute to economic and social development
Guosen Securities is well aware that the company’s development benefits from the long-term improvement of China’s economic fundamentals and the steady development of the securities industry. While developing and expanding, the company also consciously implements new development concepts, serves to build a new development pattern, actively feeds back public welfare undertakings, and fulfills more social responsibilities.
(1) Assisting the construction of ecological civilization and the development of low-carbon green circular economy with business advantages
In 2021, the company will complete 15 equity financing projects for green environmental protection enterprises with a financing scale of 14.7 billion yuan; issue 15 “green bonds” such as the first batch of carbon-neutral bonds on the Shenzhen Stock Exchange, with a financing scale of 20.4 billion yuan. The company continues to enhance its awareness of social responsibility and its ability to fulfill its responsibilities, integrate ESG concepts into cultural construction, fully absorb the experience of MSCI ESG, S&P CSA and other international ESG rating systems, and actively enhance the company’s performance and social influence in international ESG ratings.
（2) Help enterprises in poverty-stricken areas to use the capital market to cultivate self-development capabilities with professional capabilities
In response to the national strategy of poverty alleviation and rural revitalization, the company innovated the financial assistance model. In 2021, it successfully issued 3 rural revitalization bonds for enterprises in Sichuan, Jiangxi, Zhejiang and other regions, with a total financing of 2.8 billion yuan. Taking full advantage of the risk management expertise of the futures industry, a total of 43 “insurance + futures” projects have been carried out in Henan, Yunnan, Gansu and other places, with an underwriting value of nearly 950 million yuan, effectively dispersing the price risk of agricultural producers and stabilizing the basic income of farmers.
(3) Carrying out investor education and investor rights protection with the awareness of feedback
Under the guidance of the China Securities Regulatory Commission, Guosen Securities has continuously and deeply carried out investor education and publicity work to strengthen the popularization of financial product knowledge. Advocate rational investment, help investors to correctly understand the rules of the securities market, raise awareness of risk prevention, and effectively protect the legitimate rights and interests of investors. The company currently has 6 investment and education bases, among which Baishaquan national-level investment and education base and provincial-level investment and education bases in Xiamen, Hunan, and Beijing have all won the excellent assessment in 2020-2021. Each investment and education base has cooperated extensively with local regulatory authorities and all sectors of society to form a good demonstration effect.
Guosen Securities has invested about 190 million yuan in public welfare assistance in recent years, and paired assistance to 8 counties, 3 villages and 1 town. In addition, the company actively carries out education assistance. Since 2018, eight batches of 48 employee volunteers have been sent to Maigaiti County, Xinjiang to carry out education assistance activities. The company continues to strengthen education assistance, support the development of education, and further promote ethnic unity.
Looking forward to the future, Guosen Securities will continue to adhere to the leadership of party building, focus on culture and soul, give full play to the functions of state-owned financial enterprises, adhere to the overall situation, strengthen the responsibility and responsibility of serving the real economy, the industry, and the people’s livelihood, and strive to build state-owned financial services in the new era. A wonderful example of high-quality development of enterprises.
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Responsible editor: Wei Xiaodan