Home » Apple’s senior vice president Eddy Cue can’t tell the lossless sound quality-DoNews

Apple’s senior vice president Eddy Cue can’t tell the lossless sound quality-DoNews

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Liu Wenxuan2021-06-21 16:52:34

DoNews, June 21 (Liu Wenxuan) Apple launched two free upgrades for subscribers to Apple Music on May 17th: Loseless Audio based on ALAC and Spatial Audio based on Dolby Atmos.

In the official press release, Apple focused on spatial audio, and relatively understated the lossless sound quality. In an interview with Billboard, Apple’s senior vice president Eddy Cue said that spatial audio is the big future of Apple Music, and he personally cannot distinguish lossless sound quality, but lossless sound quality can indeed satisfy a small number of fever users.

Eddy Cue said that Apple Music will have thousands of music that support spatial audio in the initial stage of the space audio launch, but it is not easy to promote the spatial audio format, because this requires cooperation, communication and education with record companies and musicians. After all, spatial audio It is not only the conversion of stereo music through software simulation, but also the configuration of music in the space through communication between engineers and musicians.

Eddy Cue expects that in the near future, Dolby Atmos-based spatial audio will be widely supported by all new songs released. At present, well-known artists include Taylor Swift and Ariana Grande, J. Balvin, The Weeknd, Kacey Musgraves and Maroon 5 Magic Red songs. The spatial audio version has been released.

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