ROMA – Brembo braking systems are universally recognized as a high quality product for cars and motorcycles, both in series production and in the field of sports competitions. The Bergamo-based company continues its expansion plan announced in September last year by the managing director Daniele Schillaci, “Turning Energy into Inspiration” which now foresees the opening of its first center of excellence, in Silicon Valley, California. The new hub will be called the “Brembo Inspiration Lab” and, as the name suggests, it will be an experimental laboratory that will mainly focus on the development of know-how in the field of software, data science and artificial intelligence. The Brembo Inspiration Lab will open its doors by the end of the year and, according to the Stezzano factory, will welcome talents also and above all outside the specific sector, thus encouraging the influx of different skills to the benefit of the development of future braking solutions. of the brand. Furthermore, thanks to the opening of the new facility, Brembo expands its international presence and grows in North America, consolidating that in the USA where it has been present for over 30 years, with the Homer plant and the Plymouth R&D center, both in Michigan. .
“It is a great satisfaction for us to open Brembo’s first center of excellence in the Silicon Valley. We enter and invest in the place that symbolizes the digital avant-garde on a global level with the clear and ambitious goal of providing our response to the profound transformations taking place in the sector. automotive – underlined Schillaci – We are in the era of data management and the application of artificial intelligence that offer a great opportunity to build our future and strengthen our technological leadership. With the Brembo Inspiration Lab we welcome the challenge of increasing the company’s digital culture and bringing innovation made in Brembo even closer to our partners ”. The opening of the Group’s center of excellence represents a further step in the path towards transformation into a “solution provider”, accelerates the digitalization of the company, and will offer a new impetus in relations with customers in Silicon Valley. (maurilio rigo)
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