A few hours after the presentation of the first Dolce & Gabbana home line, the stage changes – from the Scuola Grande della Misericordia to Palazzo Ducale – and the protagonists change: furniture and furnishing accessories leave the spotlight on high jewelery. Hundreds of guests arrived from almost all over the world, except from countries, such as China, which continue to have their borders closed on entry and exit. Three days of events that will continue until tomorrow, Monday 30, with the presentation of men’s high jewelry and haute couture. Technology will help those who are not in Venice: from 6.40 pm it will be possible to follow in streaming the haute couture show to be held in Piazza San Marco and tomorrow from 7.15 pm the haute couture show. While ad hoc previews and virtual mini shows have been organized for Chinese customers.
Unique pieces that enhance the goldsmith’s art
High jewelry for Dolce & Gabbana is just younger than high fashion, which debuted in 2012. “We have been dedicating ourselves to this segment of jewelry for only eight years, but following the same inspiration of haute couture and haute couture – Domenico Dolce and Stefano Gabbana explain -. Excellence of raw materials, with gems and precious and semiprecious stones sought and found around the world by our gemologists; goldsmith craftsmanship, with all the techniques developed over the centuries in various Italian regions; and then of course our DNA ». A mix that in a relatively short time allowed Dolce & Gabbana to stand out and attract the attention of collectors even outside high fashion customers. An important milestone for a segment, high jewelery, in which maison with hundreds of years of history operate, from Cartier to Van Cleef & Arpels, from Tiffany to Buccellati. At each stop of the Dolce & Gabbana grand tour, the symbols of the place hosting the fashion shows and presentations inspire the collections: this applies to clothes and jewels, where the colors and atmospheres of Venice and universal images such as the Lion are found. and the gondolas (in the photo above, a collage of some jewels).
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The novelty of 2021, “priceless” diamonds
The presentation of the fine jewelry took place in two large rooms of the Doge’s Palace, in the presence, among others, of Anna Wintour, editor-at-large of Vogue America and de facto coordinator of all editions of the magazine. Dressed in a long floral dress, with the well-known bob (maybe a little more blond than usual, for the record, see the fuck below), Wintour had every ring, necklace, brooch, set of earrings explained. and necklace of the display cases in the first room. White and pink gold and rubies, emeralds, pearls, enamels, even murrine. Unique pieces that only a person can own, also because often the most precious stones of the jewel are, by definition, not replicable. The value of the jewels in the first room starts from 200 thousand euros to exceed two million. Only seven showcases in the second room, with a single protagonist, the diamond. Stones up to 50 carats, for necklaces, rings and earrings whose value remains secret. Unless you are interested in buying.
A niche of customers that cannot be ignored
The customers of Dolce & Gabbana’s haute couture and tailoring, who also came to Venice for women’s and men’s high jewelery and haute horlogerie are by definition – as for the haute couture of other luxury houses, from Dior to Valentino, from Giorgio Armani to Chanel – a very limited number of people with financial resources that are hardly comparable to most of the people who buy pret-a-porter. Domenico Dolce and Stefano Gabbana, with the frankness that distinguishes them, say it very clearly: “We, like everyone, when we want to buy something we inquire about the price, we make evaluations, maybe we indulge in some excess, but we always choose to inside a perimeter, giving us some limits. Customers of high fashion and therefore of high jewelery do not have this filter. They don’t ask themselves how much a dress or a necklace costs, what is the occasion of use, if it is “easy” to wear or not. If something strikes them and they fall in love with it, they want it and buy it ». It is a time-consuming exercise that finds, we might add, discussing the desirability of a similar attitude by people of almost unlimited means. For Dolce & Gabbana, the result of having built a “community” of customers of their unique pieces is to have given work to hundreds of artisans throughout Italy and to have given free rein to their creativity and that of all people, not just offices. style, who work for the company.
Desired side effects
«Creating and then creating collections of unique pieces of clothing, accessories, jewelry and watches is our way to show concretely, with facts as well as with words, how much we believe in craftsmanship – add Domenico Dolce and Stefano Gabbana -. Our dream, which is partly coming true, is to see young people approach the world of handmade. Girls and boys who would like to learn these ancient crafts are doing it and also girls and boys who can afford to buy objects or clothes with very high prices and they do it because they understand their value ». The two stylists and entrepreneurs also say that the creative energies lavished on high fashion positively influence the work on pret-a-porter collections. “We cannot and would not like to work in watertight compartments: even unwittingly, the experiments we do in haute couture, tailoring and jewelry, can contribute to the rest of the Dolce & Gabbana universe”.