Dragon TV’s new outdoor original music travel variety show “Singing All the Way” will be aired every Saturday night from October 30th at the prime time. The program invites Li Jian, Hu Haiquan, Hu Yanbin, and Yan Ren to join with medium-strength artists, four of whom can play the guitar The big boys form a music treasure hunting group to start a new outdoor music tour in the four music cities, looking for local treasure musicians, and jointly discovering the stories of original musicians and urban culture, creating an audio-visual feast that contains urban culture. In addition to landing on Dragon TV’s weekend prime time, “Singing All the Way” will also be broadcast exclusively on BesTV’s IPTV and OTT big screens under Oriental Pearl New Media.
Powerful musicians gather to start a journey of exploring music
“Sing All the Way” is positioned as an outdoor original music travel variety show. The four guests who joined the “Treasure Quest” are all well-known musicians in the circle.
Music poet Li Jian has not “opened” for four months, and his joining is a pleasant surprise. This is Li Jian’s first outdoor music variety show. He has a solid classical music literacy. During this journey of city and music, what kind of musical spark will he collide with local treasure musicians?
The creative musician Hu Haiquan is a “brother” with outstanding musical prowess, as well as a slash life participant who has multiple identities and focuses on “crossing boundaries”. This time, he still chose to come to the stage that belongs to the musician. I wonder if he will unlock more of his identity for the audience?
The addition of Hu Yanbin, a talented all-around creation and adaptation genius, brought a lot of cheerful atmosphere to the show. He has the title of “Inland R&B Little Heavenly King”, with a gentle voice and cheerful personality, he interprets his understanding and love of music. Coming to the stage of “Singing All the Way”, can you find more treasured musicians from his perspective?
The new generation of musicians Yan Ren has a lot of original songs out of the circle, and is also the youngest member of the “Treasure Quest”. As a creative male pop singer who can sing and write, he came to “Sing All the Way” this time to express music with young ideas and collide with regional culture. What unexpected surprises will it bring?
Not only the guest lineup surprises the public, but the program mode is also highly anticipated. “Sing All the Way” this time will be accompanied by four guests all the way to four cities to start an outdoor experience, to find local treasure musicians, and complete a pop-up concert. The “Treasure Finder” needs to search for various clues, experience the music tracks of treasure musicians, feel the unique temperament of the city and local music culture, and find those original musicians who can sing the hometown and bring out the taste of hometown.
Variety shows fully open up BesTV to create high-quality pan-entertainment content
The BesTV+ streaming media strategy is the core strategy of SMG and Oriental Pearl New Media for media integration and transformation. The start of the B+ strategy provides BesTV with continuous vitality and momentum, making BesTV usher in a comprehensive content upgrade, and realize the joint creation and creation of screen-integrated programs. All channels are opened up.
BesTV’s large-screen entertainment products have always been a source of happiness for many home users. It has assembled five major sections: variety show, information, funny, idol, and opera, and is committed to creating high-quality pan-entertainment content belonging to this era. Over the past period of time, Dragon TV variety shows have “seamlessly docked” with the BesTV platform, and its entertainment variety content has also been fully upgraded. In addition to the upcoming “Singing All the Way”, “Our Song”, “Check in, Foodie Group”, “Perfect Summer”, “Lightning Cafe” and other excellent programs have been intensively launched earlier and are expected to be presented throughout the year More than 20 high-quality programs are created to create variety show content that meets the aspirations of “family, brand new, and all people”.
In addition to the content upgrade, the operation of variety show products has also been upgraded. Dragon TV’s high-quality variety show resources, combined with BesTV’s rich product operations, provide viewers with the best viewing experience. BesTV integrates and repackages the program content to create an exclusive personalized customized layout, distinguishing specific columns with different base maps, attracting the audience’s attention; at the same time, the columns are classified into various types of content such as whole scenes, detailed breakdowns, highlights, and interviews. It is convenient for users to choose. In addition, exclusive planning for variety show-level IP content such as “Super Trick Group”, “Comedian Youth Group”, “Dream Voice”, etc. The content covers highlight highlights, pure enjoyment of the essence, exclusive interviews, original planning, etc., to satisfy the audience Demand for ratings.
This weekend, together with Dragon TV and BesTV, along with “Singing All the Way”, we will look for the voice of the times, hear the feelings of the city, and sing with the music treasure troupe all the way, and use the sound of music to enhance the charm of the soft power of urban culture. .
.