Featured 8 brands from Shanghai Fashion Week this season | HYPEBEAST

With the cold current sweeping across the northern border, the 2022 Spring/Summer Shanghai Fashion Week is gradually coming to an end. On the one hand, veteran designers have re-evolved in the original brand DNA, showing their fashion variants in the China Ship Pavilion, Taiping Lake Park and other show venues; on the other hand, the new blood designers included in a number of Showrooms are also full of surprises. , Bringing more possibilities to the growing Shanghai Fashion Week. This time HYPEBEAST also selected 8 noteworthy fashion brands from this fashion event for review, including: XIMONLEE, PRONOUNCE, FENG CHEN WANG, PRIVATE POLICY, 8ON8, PONDER.ER, ROARINGWILD and oqLiq.

XIMONLEE 2022 SS

“The Twin City Fantasy of Berlin and Shanghai”

With a multicultural background and growing experience, designer Li Dongxing continued his exploration of male images in the XIMON LEE 2022 spring and summer series, focusing on cynical and violent aesthetic elements, and using modern techniques to expand the new boundaries of Asian male images. This season’s press conference will be held at THE GARAGE in the K11 parking building, and the series will be named “Twin Cities Illusion I”. It is hoped that through the 90s and the present, Berlin and Shanghai will be completed in the form of the first chapter in the sense of time and space. The double simultaneous interpretation.

The design of this series focuses on the silhouette of self-cultivation, the superposition of fabrics, and the reorganization of printing, as if two cities located in different time and space are in indirect dialogue. The classic double-breasted suit is perfectly integrated with laser-engraved denim fabric, while the slim-fit lace jacquard shirt retains only three buttons, and the images of similar biological specimens throughout the series suggest cruelty and extreme intimacy. These foreshadowing on the background of male elements, together with a large number of seemingly conflicting gorgeous prints, become a new attempt by XIMONLEE this season.

PRONOUNCE

「Circle ◯」

This season is the tenth season of PRONOUNCE. In order to praise the unique beauty of personalization and the independent world of everyone’s heart, the brand continued the topic of “all beings” that it has been exploring in the casting of this show. Forty-seven faces from different fields and backgrounds were selected, including baristas, illustrators, skaters, artists, tattooists, graphic designers, computer programmers, etc., to illustrate that the transformation of identity is also fluid. The constant changes in the characteristics of the models’ faces and the instantaneous changes in their identities in specific scenes also echo the theme of this season’s “circle”.

The shape of the show shows the circle from chaos, first division of heaven and earth, wildness, civilization, future man to nothingness. What the circle conveys is a geometric sense of nothingness and eternity. The circle has no sharp edges and corners. It is regarded as a hollow part. It is both nothingness and perfection. It is anything, and there is infinite space inside and outside the circle.

FENG CHEN WANG

“The lingering dream of Nirvana”

The Feng Chen Wang 2022 Spring/Summer series depicts the surreal wonders that repeatedly appear in his dreams. The beast “Phoenix”, who is also “yin and yang”, soars in the dream sky in countless vivid colors. Taking this as inspiration, the designer blended cold water and flame to interpret the theme of “Phoenix Nirvana, Yin and Yang Symbiosis”.

This theme is also reflected in the clothing. Bright colors fill the entire series: lemongrass green, bright yellow, aqua and lapis lazuli embellished with sweaters, denim jackets, suits, and Second-Skin tights. The “Phoenix” print also runs through the series.

PRIVATE POLICY

“Urban Plants-Working with a Beautiful Planet”

In this series, PRIVATE POLICY focuses on urban residents’ obsession with green plants, starting from the relationship between people and the precious greenery in urban facilities, and calling on more people to understand it with the theme of “Urban Plants—Working with a Beautiful Planet” Plants live with nature. In collaboration with Liz Christy Garden, New York’s first community botanical garden founded in 1973, he designed limited T-shirts and silk-printed squares to raise funds for this garden. Four futuristic vertical plant installations and a three-dimensional plant fountain in the show also further echo the theme of this season.

In terms of fabrics, the brand also continues the pursuit of sustainable development, using recyclable organza, lace and sports suit nylon, environmentally friendly cupra fabrics, and hand-made recycled plastic bottles and metal ball chains. The show’s items are also worth noting.

8ON8

“The Casual Life of Rock People”

Young and old, memories and reality, the past and the present, the subtle interweaving and contrasting emotions of time, have always been the carriers of 8ON8’s carrying and longing. In this season, the designer constructs and presents a free and casual life story unique to rock people in the style of classical British rock. In addition to the rock elements that we are familiar with, the designer also added Mongolian elements such as copper cowbell socks to inject a unique and imaginative exotic atmosphere into the whole story.

At the same time, the capsule series co-operated by ASICS and 8ON8 was also released at the same time. It inherits the retro-futuristic aesthetics that 8ON8’s principal and designer Gong Li has always loved. It uses broadcast gymnastics from the past era as the main concept, highlighting strong and clean colors. Look and feel. At the same time, the cooperation is also based on ASICS’s long running culture and expanded the series to all categories, covering clothing, shoes and other accessories.

PONDER.ER

「LOVE FOR SPEED」



This season, PONDER.ER continues to seek inspiration from traditional male characteristics and explore the various definitions and expectations of men in society. Focusing on the adventurous spirit of men, by observing the portrayal of men in different media, we can understand why boys are promoted by a certain framework of society since childhood, and are more likely to engage in activities and behaviors that speed and even have the opportunity to harm themselves and others.

Racing, which has always been regarded as a racing sport exclusively for men, has become the starting point of this series. By redefining the elements of racers and venues, it explores the society’s worship of male adventurous spirit, and at the same time explores the search for romance in struggle and violence. Possibility. In the fabric, stitching has become a highlight. The hand-woven structure and the see-through fabric collide with each other, bringing a more experimental effect to this knitting series. The combination of knitting technology and traditional racing clothing also gives it opportunities for renovation.

ROARINGWILD

“Romantic and unreal memory hymn”

As a street brand from Shenzhen, ROARINGWILD is about to usher in its 11th year. After years of precipitation and continuous evolution, the brand has now established its own “Urban” aesthetic concept. In the 2022 Spring/Summer series released this time, ROARINGWILD explores memories and thoughts about the obscure past with the theme of “MEMORIES”. In ROARINGWILD’s view, “MEMORIES” is the memory itself and the content in the memory, as soft as a cloud, and fuzzy as a poem, relaxed, romantic and unreal.

For this reason, this season uses a more comfortable light color as the main tone in the design, and appears in a variety of plural forms to show the sense of contrast and distortion. The series adopts a simpler and three-dimensional clothing silhouette to express a more “Urban sense” design technique, and also makes the overall design visual more comfortable. Fabric transformation and the addition of post-process design add a stronger sense of texture and emotional expression to the series. The new series of clothing uses more large color block elements to brighten, whether it is electro-optical blue, bright colors, or the use of Roland purple and khaki colors, the color scheme of the entire series is more dreamy.

aqLiq

“Oriental minimalist aesthetics intertwined with old and new”

OqLiq, a street brand from Tainan, is good at modernizing oriental concepts and deconstructing them with functional elements to form an oriental minimalist aesthetic that interweaves the old and the new. This 2022 Spring/Summer collection conference is the third time the brand has landed in Shanghai Fashion Week. The series builds a parallel space-time cosmology around the “Book of Changes”, and uses “time and space” as the conceptual theme to explore the implications of the hexagrams of the Book of Changes. Each decision produces a different result.

The designer hopes that oqLiq’s clothes can bring a new look to the wearer, so they use some interlaced and overlapping tailoring to extend this series. There will also be some distorted striped totems to imply distorted time and space paths, and three-dimensional parallel interlacing. The tailoring, the color is some cooler and calmer colors, and the material is the high-end functional material developed by the brand, which has the functions of water repellent and instant cooling. The function can meet the functional needs of outdoor activities and is also very suitable for daily life. In use, it conveys the brand’s consistent life attitude of “urban function”.