Heytea Launches Co-Branded “Flowers” Beverage in Shanghai
Heytea, a popular Chinese tea company, has announced the launch of a new joint cooperation with the hit TV series “Flowers”. The new beverage, themed “Flowers (White Orchid)”, will come with related packaging materials and peripheral products such as cup stickers, commemorative ticket stubs, and Yellow River Road stickers. This marks the first time Heytea has ventured outside the drama realm to collaborate on a joint project.
The launch event, scheduled for January 31st, will kick off in Heytea stores located in Shanghai. Nationwide promotion is set to follow on February 5th. The “Flowers” Co-branded items have already garnered widespread attention, especially among fans of the show. The unique packaging and peripheral products promise to provide a new and exciting consumption experience for both Heytea enthusiasts and “Flowers” fans.
The partnership with “Flowers” represents a departure for Heytea, as the company aims to tap into the popularity and appeal of the TV series. This move also aligns with Heytea’s ongoing efforts to offer innovative and engaging products to its customers.
With this collaboration, Heytea continues to set itself apart in the competitive beverage market, leveraging the cultural phenomenon of “Flowers” to create a unique consumer experience. As the rollout of these co-branded products progresses, both Heytea and “Flowers” fans can look forward to a refreshing and engaging collaboration in the world of beverages.
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