The Rainbow Cube Company, which is deeply involved in the operation of smart large screens, sent gifts to children on Children’s Day. A few days ago, Hong Lingjin platform, a subsidiary of Rainbow Cube, and Sir Movies continued to work together. Through the “Little Jin Recommendation” column, the “Surprise Little Theater” with the theme of children was launched, and “Hulu Baby”, “Black Cat Sheriff”, A series of classic children’s content such as “Lotus Lantern” and “Nine-colored Deer”.
In addition, Honglingjin and Twenty-Four Musical Instruments have joined hands to create unique content such as “If there was a TV in the Tang Dynasty” and “I spent May 1 in the Tang Dynasty”, and launched “Happy” for Children’s Day. “Twelve O’clock” short play combines the two modern and ancient representative elements of Children’s Day and Dragon Boat Festival together, allowing users to experience a different large-screen experience.
According to statistics, the scale of China’s children’s digital content core industry has exceeded 380 billion yuan. At present, with the rise of the nearly 240 million middle class and the opening of the “three-child” policy, the scale of the children’s market continues to expand, children are becoming the core of continuous family consumption, and children’s content has become an important vertical segment in the entire pan-entertainment video market. composition. IPTV, OTT cable, and TV stations are all deeply cultivating the large-screen market, and children’s programs are getting more and more attention.
The family size of the children’s viewing population is constantly expanding, and nearly half of the traffic on TV and large screens is children’s content. Faced with such a situation, what can a smart big screen do?
Rainbow Cube has a keen insight into the key needs of the OTT industry and the lack of children’s content. It took the lead in using the big screen to build a communication bridge for children’s education and growth, integrating the high-quality content for children on the big screen, and launched the Rubik’s Cube children’s application through the Honglingjin platform. In this increasingly competitive big-screen children’s field, only vertically accurate content can attract more target users. It is reported that Rubik’s Cube Children covers high-quality children’s education content for the age group of 1-7 years old, including preschool education, stories, schools, stories, English and other aspects. The user opened the curtain of the childlike world.
Compared with other vertical fields, the large-screen children’s industry has its “speciality” – children’s content has a low correlation with popularity, unlike movies and TV series, which have a greater relationship with popularity. Therefore, large-screen children need to work hard on the algorithm system and operational logic. On the other hand, due to the impact of the epidemic environment in the past two years, large-screen children have become a very promising market in the large-screen ecosystem. Whether it is the rising number of large-screen users, or the increasing demand for children’s entertainment and education by domestic family users Paying attention to it is providing sufficient soil for the further outbreak of the big screen children’s business.
The establishment of the large-screen children’s ecology depends on audio-visual upgrades, interaction upgrades, product and service awareness upgrades, and brand recognition upgrades. The refined operation and branding of large-screen children’s products are particularly critical. To this end, Rainbow Cube continues to carry out targeted system planning for children’s content on the big TV screen, and creates a Rubik’s Cube for children with built-in massive educational content and puzzle animations, allowing children to learn common sense by watching interesting animations and story explanations; Schools and puzzle modules are set up, and parents and children are invited to compete in puzzle games together. In addition, Rainbow Cube fully considers the needs of family scenes and the physical and mental health of children, and has launched functions such as smart eye protection and child lock mode. In order to meet the growth needs of young children, Rainbow Cube has also created simplified versions of arithmetic problems, arithmetic songs, and pictures. Interesting parent-child projects such as object recognition are convenient for parents to lead their children to participate together to promote a harmonious parent-child relationship, and help children develop various functions, learn useful knowledge, and feel a beautiful and warm childhood life.
In the field of large-screen children, Rainbow Cube “explores the road, goes deep, and goes real”, and promotes interactive entertainment between children and their families, combining video games, entertaining, and family interaction. In the past three years, Rainbow Cube has insisted on being small and refined in the field of large-screen children, which has become a unique way of survival for Rainbow Cube in the OTT market.