The key points
- Anyone who buys one of the 50 Panerai Radiomir Eilean Experience Edition units will receive a Nft
- Entering the Web3 is a way to enhance the shopping experience
- The maison does not forget the physical component: an experience on a yach on the Amalfi Coast is linked to the purchase of the timepiece
Nft enter the world of Panerai. The first contact between the watchmaking brand of Italian origin, owned by the Swiss Richemont group, and the increasingly rampant world of “non-fungible tokens” is linked to the launch of the Radiomir Eilean Experience Edition in a limited series of 50 pieces. Each of the buyers of this timepiece with a 45 mm diameter steel case, bronze bezel, blue dial with vertical decoration, will then receive in a crypto wallet one of the Panerai Genesis NFTs linked to this watch: a unique work of art made. by an artist specializing in NFT.
A plus for the owners of the watch that adds to the possibility of experiencing an experience (scheduled from 3 to 6 June next) along the Amalfi coast aboard Eilean, the 22-meter 1936 Bermudian ketch that the brand has acquired in 2006, then renovated and finally put into the water in 2009.
For Panerai, the presentation of special models made in a few pieces and linked to experiences is part of a strategy that began in 2019 which has been stopped in the last two years due to the pandemic. With Radiomir Eilean Experience Edition Panerai has taken the first step into the web3, what many of the experts consider as the evolution of the Internet based, in summary, on blockchain technology and on concepts such as online decentralization (therefore without using the various platforms) Through an NFT digital passport, brands such as Panerai will be able to give a digital life to their physical products by establishing direct and exclusive contact with their customers.
To access the web3, the watchmaking maison has entered into a partnership with the leading French company in the Arianne sector, specialized in this field and in particular with luxury and fashion brands. «Technology is the next frontier and it has unlimited potential. With the creation of our first NFT, the brand will use these new dynamic measures to meet the needs of customers and allow them to increase the value of owning one of our watches »explained Jean-Marc Potroué, CEO of Panerai.
The 50 owners of the Radiomir Eilean Experience Edition will be, in their own way, pioneers in this universe, also because they will be the first to enjoy all of Panerai’s future initiatives on the web3.