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Santa Claus? He is a pastry chef

by admin

Each period of the year has its own “flavor”. For example December; for example Christmas: not only the 25th or the night of the 24th but also the days and weeks immediately preceding it. Days in which we struggle to find the “right” gift or to choose the ideal Christmas Eve menu. Out of breath but not too much: wandering around the shops (on foot or on the tip of a mouse) looking for ideas is also pleasant and fun; we do not feel the fatigue. Instead, we feel the flavor of the party, the one that knows a bit of magic when we meet the eyes of children with their noses pressed against the glass of the windows or when, in the evening, the stars, the rosettes, the sparks placed in every where.

Tastes and smells: like the smell of pastry that – now more than ever – comes out of the windows, spreads in the streets, courtyards, everywhere. Christmas, its scents, its flavors. Christmas and its sweets. For example the panettone. Not just any one, however: the artisanal one, the one prepared, stuffed and baked by the expert hands of master pastry chefs; the one that can be customized by choosing the ingredients and the packaging. What, above all, we can give.

Yes: what could be nicer than receiving a gift “built” to suit your tastes? Receive it at home with a personalized card and with all the quality, the attention to the smallest details, of an artisanal preparation?

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At Christmas it can happen; at Christmas it happens. It happens for the second time with TUOBauli, the artisan panettone signed by Bauli, a brand synonymous with Christmas since 1922. We choose TUOBauli online by selecting the ingredients, the dough, the filling, the packaging. “Piedmont IGP” hazelnut cream? Sicilian citrus fruits candied with dark chocolate cream? Dark chocolate and candied pears? Sicilian pistachio cream? We choose, it depends on us; it depends – above all – on the tastes and desires of those who will receive that panettone. We know his tastes well. We, with a few “clicks”, can give him (or her) the unique flavor of a Christmas in all respects “his”.

Personalization doesn’t stop there; once the dough, the ingredients and the filling have been chosen, we move on to the card: yes, the message, ours, with the text decided by us. From this year on, it is also possible to send an image, a photo of us or whatever seems most suitable, which the recipient can “open” by simply framing the QR-Code printed on the ticket with the smartphone.

Adults or children, “under 5” or “over 80” do the same: receiving, unwrapping, untying the ribbon is always an emotion. We feel the same emotion on the other side of the fence: choosing the right gift, wrapping it, imagining the reaction of those who – shortly thereafter – will open it.

We wrap, we knead, we write the ticket, we choose the packaging (among the three new ones of 2021 with original graphics, perfect to keep and reuse). We seem to be there, with hands whitened with flour and face “roasted” by the oven. This also happens: it happens to imagine being busy on the pastry table, also because the online order ends with the display of a video in which we will see the panettone made; not just any one but ours, the one we have chosen ingredient after ingredient.

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Is Santa Claus reality or legend? Do your reindeer really fly with a sleigh loaded with billions of packages? This too depends on us: we who every year, in December, wrap and deliver gifts and we all feel like him. We who, with TUOBauli, now we are also pastry chefs.

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