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Save the Duck joins the group of companies that are experimenting with technologies to guarantee greater traceability (and therefore increase the level of sustainability) of their products: the 100% animal free duvet brand, founded in 2011 by Nicolas Bargi, has in fact it has equipped its garments with a digital passport, developed in collaboration with Certilogo. The tool will be available on garments from the spring/summer 2024 men’s outerwear, ready-to-wear and swimwear collections.
«At a time when for customers, especially the younger generations, the issue of
traceability and, therefore, circularity, is increasingly central, also in the context of
fashion, here Save The Duck confirms and further strengthens its commitment to this
scope, going in the same direction as the European Union and national legislators – explained the CEO of Save the Duck Nicolas Bargi. – The objective is to guarantee maximum
transparency in the production process of our garments. We have been committed to for some time now
raise the quality standards we have set for ourselves, to create an aligned community
with the values of our brand.” The brand, which was born on the foundations of Nicolas Bargi’s family business, Forest, in just over a decade of life has achieved a turnover of 62 million euros (2022 figure, the latest available). After the majority of the company was taken over by Progressio Sgr in 2018, in 2022 80% of the shares went to the French manager-entrepreneurs Reinold Geiger and André Hoffmann, while 20% remained with Bargi.
Objective: to inform (and train) consumers
Silvia Mazzanti, sustainability manager of Save The Duck, goes into detail about the project with Il Sole 24 Ore: «We wanted to launch this tool to open a communication channel with our customers so as to inform them of our choices regarding the use of materials raw materials and production, but also to train them: there is still a part of consumers who consider Save the Duck a brand of colorful animal-free clothing sold at the right price, while we are interested in offering an all-round vision of our approach to sustainability”.
The company became a B Corp in 2019 (among the first in Italy in the fashion segment) and in 2023 it renewed its certification, increasing its score. «We have a lot of data that comes from the factories where we produce – continues the manager – and which we have also needed for five years to draw up our sustainability reports. We are also pleased to use this data to communicate with our consumers: Made in China is always associated with something unsustainable, but the reality is that our producers are the first to be interested in innovation and reducing impact environmental”.
The digital passport of Save The Duck garments can be accessed by scanning a QR Code positioned on the label. From there it is possible to have access to information such as the materials used or the structures where the product was processed: «It is a dynamic product that can evolve and in which, for example, there is also information to help consumers to better manage or have the product repaired”, says Mazzanti.