Shanghai Film Festival’s effect is obvious, convenience store specialty coffee sales increase by nearly 50%Fly into the homes of ordinary people
Caption: The Shanghai Film Festival has caught fire in the convenience store business around the theater. Provided by interviewees
Xinmin Evening News (Reporter Jin Zhigang) The 24th Shanghai International Film Festival was held from 11th to 20th of this month. The annual event once again brought the world‘s filmmakers to focus on Shanghai, and at the same time, local businesses also ushered in golden business opportunities. According to Bianlifeng’s statistics, the film festival’s effect is obvious. Since June 11, its stores located around the theater have enjoyed good sales. Sales of beverages have increased by over 30% from the previous week, and specialty coffee has increased by nearly 50%. Women have become the main audience.
More than 400 films from dozens of countries and regions were shown in 40 theaters in Shanghai at this film festival, nearly a hundred more than last year. It is worth mentioning that this year’s event is one more day than in previous years, including the Dragon Boat Festival holiday and two weekends. For office workers who love movies, there are a full five days to freely arrange movie watching.
On the evening of June 16, Miss Cheng, who had just got off work, ordered a cup of hand-made coffee in the “Sleepless Sea” of a Bianlifeng family on Zhangyang Road. There were many fans like her around. Ms. Cheng grabbed tickets for 14 movies in one go this year, most of which were arranged during the holidays. According to the clerk of the convenience bee store, during the film festival, a large number of movie fans will go to the convenience store to rest and spend before and after watching the movie every day. A similar situation also occurs in other convenience stores that are close to the cinema.
Data from Bianlifeng shows that the passenger flow and sales of stores near the theater have increased to varying degrees in the past few days. Due to the rising temperature, the change in beverage sales is particularly obvious, with a month-on-month increase of 33%. Among them, specialty coffee is the most prominent. Increased 48%.
By combining cinema movie scheduling and store consumption, Bianlifeng found that the number of female users is higher than male users during the relevant period, accounting for about 60%. This side shows that women have become the dominant force in film festival consumption. In terms of age, the post-90s accounted for the highest proportion, followed by the post-80s and post-95s.
Editor: Madan
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