Taking into account “beautiful new”, unlocking new expressions, and collectively launching new summer variety shows
2022-07-07 10:50:33Source: Xi’an News Network
Photo courtesy of the poster program group of “There are Poems and Far Away, Poetry and Painting Zhejiang Chapter”
Photo courtesy of “Run 10” recording live program group
Xi’an News Network News In the sweltering summer, watching programs at home has become a choice for many citizens to spend their summer leisure time. The summer vacations over the years have always been the moment when variety shows exploded—in addition to collective battles, new styles and new programs every year are often fully released during the summer vacations to welcome the audience for review. This week, the reporter learned from a number of video websites and satellite TV channels that this summer, the audience will see a large number of variety shows that bring together “beautiful new” online. Among them, cultural variety shows, as a variety show type that attracts attention from audiences of different ages, will also have new breakthroughs in content selection, fusion form, expression methods, and visual presentation.
New shows target younger audiences
After experiencing the trend of follow-up development in the past few years and the calm precipitation during the epidemic, the 2022 summer program has opened, and more than 40 programs have set off a variety show war, which makes people feel a new scene of “a hundred flowers blooming”. From music, comedy, travel, reasoning, dance, e-sports to life recording, emotional observation, workplace experience, social love, these variety show themes cover multiple tracks. A distinctive feature is that camping, e-sports, outdoor survival and even The new variety shows that incorporate surfing and other materials into the content obviously pay attention to the latest social preferences and leisure interests of young groups, and keep up with the trend.
In the contention of a hundred schools of thought, from the summer program lists that have been announced on many platforms, music variety shows, cultural variety shows, and reality shows still occupy the absolute C position of summer variety shows. “China’s New Rap Peak Showdown”, “Hot-Blood Street Dance Troupe 2022”, “This! It’s Street Dance” “Amazing! Dance Club”, “Chaoyin War Chronicles”, “Super Sense Star Electronic Music” and “China Rap Peak Showdown” will set off a stage feast on the summer screen; the comedy variety show “Start Broadcast!” “Sitcom”, “Improv Comedy Major League”, “What to Do!” Talk Show Special, “New Comedy Conference”, etc., will bring together popular talk shows and comedy stars; while the immersive plot reasoning variety show “Let’s Reason”, the different-dimensional game reality show “Login to Yuanyuzhou”, and the women’s reasoning reality show “She, He, It’s True Detective Agency”, the workplace reality show “Leaping to the High-level Workplace”, the love observation program “Meeting a Friend”, the emotional healing reality show “Bright Forward” and other programs, let the audience stay at home Enjoy the social and gaming experience.
From the earliest “Super Girl” and “Super Boy” to the former “Voice of China” and “The New Voice of China”, for many years, in the summer variety shows every year, there will always be explosive models that trigger a nationwide chasing craze. After the “cooling-off period” in the variety show market in recent years, whether new hits can emerge again has attracted the attention and expectations of many people in the industry. The program producer Komatsu analyzed in an interview with reporters that in the summer of 2022, programs that can break the circle and spark the popularity of the whole people will most likely appear in music, comedy and cultural variety shows, “These three types of programs have been around for many years. With the accumulation of experience and continuous innovation in creativity, structure and competition system, coupled with a large audience coverage and a large number of programs, it has the most potential to launch explosive models.”
“Comprehensive N generation” strength is still strong
The new programs are dazzling, and the “Comprehensive N Generations” with a deep audience base are not to be outdone, and have collectively “come out” this summer.
From the intergenerational observation variety show “My Little Tail 3”, the social observation variety show “The Man Doing Housework 4”, to the many fans “Riding the Wind and Waves 3” and “Escape Room 4”, to the “time-honored brand” “Longing for Life 6”, “Extreme Challenge 8”, “Run 10″… How do these “longevity” variety shows maintain their brand and break through in this year’s competitive summer season, retain old audiences, attract new audiences, and become The biggest problem-solving key.
Thinking of “new tricks” for the old program, Zhejiang Satellite TV’s “Running 10” has incorporated public welfare and the attributes of the times into the program. The reporter learned from the program team that the tenth season of “Running” has opened the “Midsummer Fruit ‘Ten'” a few days ago. ——Turpan’s Grapes Are Ripe” live broadcast special event, hosts Li Chen, Yang Ying, Sha Yi, Cai Xukun, Bailu, Zhou Shen, as well as guests Zhao Lusi, Jiang Dunhao and chief director Yao Yitian gathered in Turpan to communicate with each other through the program. Games, support local grape farmers in a warm way, and make Turpan’s grapes known to more people. The cumulative number of online viewers of the current program was as high as 21.759 million; the topic #Run Bar Midsummer Fruit Ten# had a reading volume of 75.544 million.
Cultural programs attract attention
Cultural variety shows have always been a major branch of variety shows that have received the most attention and cover many programs. In recent years, more and more cultural variety shows have transformed abstract cultural symbols into vivid and perceptible audio-visual images in addition to subdivided content, “revitalizing” cultural classics, and from cross-border art categories, let traditional culture Expressed in a richer form, this trend will be even more distinct in the multi-cultural variety shows that will be unveiled this summer.
For example, Shandong Radio and Television recently launched the first domestic Chinese ritual music innovation program “Chinese Ritual Chinese Music”, which aroused heated discussions after the broadcast. It uses immersive audio-visual experience to popularize the knowledge of etiquette and music, so that the charm of “national tide” is displayed, and it is loved by many young audiences. Sun Shan, the program’s chief producer, said that at the beginning of the program’s creation, it was proposed to make a fuss about innovation, “so that young people can fully feel the charm of ritual music culture, and are willing to practice ritual music culture independently.”
The third season of Zhejiang Satellite TV’s cultural program “There are Poems and the Distance: Poetry and Painting Zhejiang Chapter” also officially met the audience in the summer. Continuing the program direction of “traditional culture + tourism”, Hua Shao, Rainie Yang and Bai Jugang, as resident guests, took the audience to find scenes in poetry and discuss poetry in scenes. The staff of the program team introduced to reporters that this season’s program will also integrate into the life of ordinary local residents, looking for the company of poetry in ordinary daily life. In the first episode of the program, the famous writer Mai Jia and actor Yiwei Zhou embarked on a journey with everyone. Feel every poetic flash of landscape and humanities.
In addition, a large number of cultural programs have attracted much attention this summer: For example, “Follow Books to Travel”, which is suitable for parent-child viewing, has been continuously updated, and its popularity has remained high; the large-scale cultural program “Poems and Paintings of China” by China Central Radio and Television has been launched a few days ago. , the program is expected to debut in the summer, telling the historical stories and humanistic spirit behind poetry and painting. In addition, traditional opera culture is also coming together with new media platforms. On the Douyin platform, Bai Yansheng, a well-known opera host, will find “singers” for original opera music in the program “Opera Opera”. When it comes to the opera anchor, when the Liyuan culture appears in the form of a “reality show”, a beautiful and beautiful Liyuan feast is brewing and coming in a new way.
Sun Huan, an all-media reporter from Xi’an Press