The release of the latest “007” movie drove British cinema stocks to soar by 25%.

The Financial Associated Press (Shanghai, editor Shi Zhengcheng), as the latest 007 series movie “No Time to Die”, which was delayed for a whole year, landed in theaters on September 30, local time in the UK, the British Film World Group was hit hard during the epidemic. (Cineworld Group) took this out of a round of rising prices.

The London-headquartered movie chain has risen nearly 25% in its share price in the past week, and is expected to set a record for the largest monthly increase since February this year. Although the stock price has risen continuously, the company’s current market value of 1.1 billion pounds (about 1.5 billion US dollars) is only a quarter of the 4.4 billion pounds at its peak in 2018.

(Source: Yahoo Finance) As Daniel Craig’s last Bond film, after its premiere on the 29th, the well-known film review website Rotten Tomatoes lifted its ban on comments. More than 90% of 137 professional critics gave recommendation ratings. After its premiere in the UK, the film will also be registered in the U.S. and Chinese theaters in October.

Financial institution Hargreaves Lansdown market analyst Susannah Streeter explained that considering the tragic story of the film industry during the epidemic, the box office of Bond movies has become a new scenario that drives the stock price of the movie world. A 007 film alone will not be the secret weapon for the recovery of the film market, but a series of subsequent blockbuster works have been released, making the company’s future path look smoother.

Based on multiple media reports, the production cost of “007: No Time to Die” is roughly US$300 million. According to industry practices, the box office of a movie must be at least double the production cost to barely pay back. However, the recent new work of Marvel Universe and the global box office of “Number One Player”, which promoted the concept of meta-universe, both exceeded US$300 million, which also made the investment market full of expectations for the “007” series to sound the horn of the theater’s counterattack.

According to the box office website Box Office Mojo, the top three theatrical movies at the global box office in 2021 are “Hello, Li Huanying” ($822 million), “Fast and Furious 9” ($716 million) and “Detective Chinatown”. 3″ (US$ 686 million).

Although the long-standing backlog of cinema movies is gradually released for global cinemas, many investors still believe that in the context of the rise of streaming media giants such as Netflix, the investment logic of the entire industry has undergone a fundamental change. Change. According to data from IHS Markit, although the short-selling ratio of free float shares in the movie world has fallen from the high of 32% in October last year, it is still at 20%.

Stephen Payne, portfolio manager of Janus Henderson, said that there are currently many concerns about structural changes in the industry, so the stock prices of companies in related industries can fluctuate sharply up or down, depending on whether there is good news or bad news.