Don’t let “script killing” become a hotbed of pornography and violence
The “Script Kill” that Gen Z loves to play urgently needs industry rules
Several young people are sitting around a table, holding scripts of different identities, analyzing various clues in a cocoon, and using reasoning to find the “murderer” behind them… This scene is the most popular way of socializing among young people today. “Script killing” has also been described as a “consumption scene with the characteristics of Generation Z”.
It is reported that this game, which originated from European and American parties, was originally literally translated as “Murder Mystery” and was called “Script Kill” in China. In the game, players should jointly interpret a story based on the script in their hands, try their best to play their own roles, and jointly uncover the secrets behind the story or discover the murderer through interactive communication, discussion, and exchange of clues.
“Script Killing” has attracted a large number of young people because of its story and scene, and has become a product of the new consumption model. According to the statistics of the Meituan Research Institute, as of the end of 2019, there were 12,000 physical stores operating script kills. This number reached 30,000 by the end of 2020, which also gave birth to DM (Note: “Script kills” New careers such as host), NPC (note: game characters that are not controlled by the player in the game), “script killing” author, and “script killing” designer have given young people more choices for employment.
“Many part-time DMs and NPCs are college students. After a game, you can get a rake ranging from 100 to 140 yuan. You can earn living expenses on weekends and reduce your financial burden.” Xiaojin, the owner of the post-95 “Script Kill”, told reporters. , Her dream is to become a “script-killing” author. After graduating, she opened a “script-killing” shop near the school. While having a deep understanding of the “script-killing” industry, she can also get the most direct feedback from users, and hope to write a book like “Annual Ring”. .
“The “Annual Ring” sold more than 10,000 copies on various platforms, with an issue price of about 500 yuan, and the script author’s share was conservatively estimated to be up to one million yuan.” Xiaojin told reporters that there are currently three sales channels for the script, one is on Script platforms such as “Little Black Detective” and “Buy Benben” are sold online; the second is to directly purchase the script through the publishing company or the author; the third is in the regular script exhibition, the publishing company invites the store to have a trial experience. Then decide whether to buy.
As the income of the authors of “Script Killing” has risen, in recent years, Xiaojin has discovered that many “yellow storms” have begun to appear in the market. “The text in it is shocking. Many stores use’yellow storm’ as a gimmick to promote it, and some players come to look for this kind of book. In addition to the’yellow storm’ book, there will also be wine books that need to drink and fight to advance the plot.” Xiao Jin said that the main people who came to play “script killing” were young people. According to statistics, students accounted for 32% of the audience, and white-collar workers accounted for 68%. Although the content of these “yellow storms” is very popular with the store owners, it is very detrimental to the formation of the three views of young people. As a store owner who aspires to become the author of “Script Killing”, he scoffs at such books.
“The explicit sexual and violent descriptions are like Xiao Huangwen’s script content. I found during market research that many shopkeepers would snap up such books, which also caused a large number of creators to be pornographic and violent when writing scripts, and violent for the sake of violence. “Sui Daliu”, the author of the script killer, told reporters that many scripts have been playing vulgar pornography from the character setting. “Sui Daliu”, who was born as an online writer, has experienced the era of barbaric growth of online literature. The current “script killing” is very similar to online literature at that time. They all need to be regulated. Only when regulated can this industry last forever.
This is also what the publisher of multimedia script killing “Pumpkin Tumbler” is most worried about. The rapid development of “Script Killing” grows wildly outside of the “regulatory sight”, giving scripts a great “degree of freedom” from production to circulation. This kind of freedom has made some creators and stores who want fast money lack sufficient self-discipline, and it has also made the “script-killing” industry a hotbed of pornography and violence.
“Pumpkin Tumbler” believes that in the eyes of the players, “Script Kill” may be just a social game, but in the eyes of the author of “Script Kill”, it is a cultural industry, and each author is a content creator. It gives a lot of young people Literature enthusiasts provide a stage for flexing their muscles, “but a large number of’yellow storms’ have flooded into the market, not only squeezing the writing space of regular authors, but also putting the entire industry at risk of being’one size fits all’.”
“I always believe that content producers have to bear certain social responsibilities.” The screenwriter “Kung Fu Steamed Buns” also transformed and began to enter the “Script Killing” market. She told reporters that the most shining point of “Script Killing” is its media attributes, which can carry social values, such as domestic violence, campus bullying, gender equality themes can be integrated into it, and it is also a way of cultural output. Many well-known domestic IPs have also reached authorized cooperation with the “Script Killing” platform, such as “Chang’an Twelve Hours” and “Red Sea Operation”. These high-quality positive energy IPs will positively guide this industry, and the cultural industry is still content king. .
Gao Yang, vice chairman of the Henan Network Writers Association, also said that more and more regular creators have gone through the baptism and education of the online literature market or screenwriter market, which means that this industry will definitely be reshuffled. He also hopes that the “script-killing” industry can attract the attention of relevant departments as soon as possible, and introduce industry rules, so that the industry can develop healthily.
(The interviewees in the article are all screen names except Gao Yang)
China Youth Daily·China Youth Daily reporter Xie Wanfei Source: China Youth Daily
Editor: Rong Media
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