[The Epoch Times, March 22, 2024]
The “Unified Signboard Movement” sweeping across mainland China has sparked controversy and criticism for its impact on the aesthetic appeal of cities. The movement, aimed at creating a unified look for store signs, has resulted in a “black and white combination” that many believe has created a gloomy atmosphere in various cities.
One such example is the Mixue Bingcheng store in Shenyang, Liaoning, which features white characters on a black background, a departure from the usual white-on-white signage of the brand. The trend has spread to other stores on the same street, leading to concerns about uniformity and lack of individuality.
Even cities like Shanghai, known for their international flair, have not been spared from the unified sign movement. In Jing’an District, shop signs on Changde Road sport white characters on a black background, giving the street a somber and funeral-like appearance.
Critics argue that the push for unified signage is not only detrimental to the visual appeal of cities but also restricts creativity and individuality among businesses. The insistence on a standardized look for all stores raises questions about the true intentions behind the movement.
The city creation activities, which began in 1995, have been driven by the desire to win the prestigious “National Civilized City” plaque. However, the push for uniformity in store signs has raised concerns about the homogenization of urban spaces and the loss of cultural identity.
Some netizens have likened the unified sign movement to a funeral procession, with streets resembling scenes from the underworld. The use of black and white colors has led to comparisons with funeral parlors and has been met with ridicule and criticism.
In contrast, cities like Tokyo have embraced diversity in store signage, allowing for unique and vibrant displays that contribute to the overall charm and vitality of urban spaces. The emphasis on individuality and creativity in store facades has been praised for enhancing the aesthetic appeal of streets and neighborhoods.
As the debate over unified signage continues, it raises larger questions about the value of diversity, creativity, and individuality in urban design. The movement towards standardization may have unintended consequences for the cultural richness and uniqueness of cities, undermining the very essence of what makes each city special.