Red is a color, but also a mission: to raise funds for the fight against AIDS. Thus iPhones, iPods, Watches, Apple (PRODUCT) RED accessories in 15 years have helped raise nearly $ 270 million to fund prevention, testing and counseling services for people affected by HIV / AIDS. Apple-backed grants have helped provide care and support services to more than 11 million people, perform more than 192 million HIV tests, and enable more than 13.8 million people to access life-saving antiretroviral treatments. In 2020 alone, Apple’s support for (RED) prevented more than 145,000 HIV-positive mothers from passing the virus to their babies.
All this, of course, with the help of those who bought them: millions of people around the world. A portion of the proceeds from each (PRODUCT) RED purchase goes directly to the Global Fund to fight AIDS. Until the end of next year, half of the proceeds from the purchases will be redirected to the Global Fund’s COVID-19 Response to alleviate the impact of Covid 19 on the fight to end AIDS.
From today until December 6, Apple donates one dollar to the Global Fund for every purchase made with Apple Pay on the online store, in the Apple Store app, or in a physical store. Each donation will help fund (RED) ‘s fight against AIDS and COVID-19. Plus, Apple Watch owners can download and share six red watch faces at apple.com/product-red. The dials match the new Apple Watch Series 7 PRODUCT (RED) aluminum case and PRODUCT (RED) Braided Solo Loop, Sport Band and Sport Loop straps.
The news
On the Apple Watch soon blood pressure measurement and fertility thermometer
Awareness
To increase the visibility of World AIDS Day and the ongoing effort to eradicate HIV / AIDS, hundreds of Apple Stores are marking the week with red logos or shop windows.
Across all of Apple’s services, the company also offers a variety of ways customers can learn about the pandemic and honor those whose lives have been affected. The App Store is highlighting Positive Singles, a dating app that connects singles living with HIV / AIDS and sexually transmitted infections. The app also provides tips and resources for those who have recently been diagnosed and are looking for useful information.
In the United States, Apple Books will showcase collections of books and audio books, including non-fiction books on the global fight against HIV / AIDS and fiction books from around the world. The Apple Podcast will feature content examining the state of the global AIDS crisis, including incidents investigating how racism has inhibited access to quality care, describing the latest in preventive medicine, and how it has been distributed in a way. uneven, and explain why there is still no cure. On Apple Music, subscribers can listen to a curated selection of music programs, radio episodes and more in a special Apple Music collection created to raise awareness of World AIDS Day. And Apple TV app users can explore an enthralling collection of TV shows and movies in the Watch Now tab that reveal the human cost of the HIV / AIDS epidemic.
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