In order to turn the tide, Firefox, whose market share has been plummeting, strongly focuses on protecting privacy and security. It claims to be “the most private and safe mainstream browser on Windows and Mac” to attract users to return to use.andThis is not the first time such a selling point has appeared, why is FireFox doing this?
Comprehensive protection of user privacy
Mozilla, the company that owns Firefox,Tuesday(14th) Newly published“Comprehensive cookie protection” function, the website’s ability to read cookies is limited.The principle issingleThe website creates a separate cookie jar, and the placed cookie can only be read by the native website.Therefore, this feature can prevent monitoring tools or advertisers from using cookies to track the footprints of users on different websites. It is known as Firefox’s most advantageous weapon.
Erwin, head of Mozilla’s trust and security department, said he wanted to give users full control over their data and combat the trend of misuse of cookies. He says”Today’s Internet users are caught in a vicious circle where their data is being collected, sold, and manipulated without their knowledge. “
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Cookie protection is part of Mozilla’s ongoing development strategy, and Firefox continues to support more sophisticated forms of ad blocking than Google Chrome. When it comes to cookies, Google previously announced in 2020 that it would phase out third-party cookies over a two-year period, but later pushed back the target date to 2023. Emphasizing the need for cookie protection, Mozilla cited various examples of abusive tracking, including Facebook’s data tracking of student loan applicants and the sale of data on Planned Parenthood visitors.
DuckDuckGo, which once focused on privacy, disappointed users. Can Firefox take the opportunity to save the market share?
According to FireFox statistics, there are currently more than 200 million active users. However, according to reports, FireFox lost 12% of its users in early 2021, it can be seen that FireFox hopes to use the characteristics of protecting “privacy” to regain users.
But it’s not unheard of in the past to “do not track customer data” as the motto, but they still break the user’s heart in the end. In May of this year,DuckDuckGo, which has always claimed not to collect user data, was revealed to allow Microsoft to track user dataso that the reputation of protecting user privacy in the past has disappeared.
It can only be said that algorithms allow us to have footprints everywhere on the Internet, and major websites will use this data for their commercial purposes, even if the “incognito mode” is turned on, it cannot escape. So,Web search engines that claim to protect user privacy will always have market potential, Can the new features introduced by Firefox this time really bring us more comprehensive privacy? Just have to wait until we keep watching.
This article is open for reprinting by partners, reference materials: The Verge, Bleepingcomputer, TechCrunch, source of the first image: Unsplash