Home » From MeToo to AppleToo, the workers of Cupertino against the culture of secrecy

From MeToo to AppleToo, the workers of Cupertino against the culture of secrecy

by admin

Discrimination can take many different forms and yet Tim Cook’s Apple has made a flag of the fight against the culture of homogeneity, according to some employees of Cupertino things are still not going well. Because of this the AppleToo site was born, whose motto is “Now is the time to really think differently”.

What it is defined as an “opaque and intimidating fortress” it is the culture of secrecy, the way the company protects its industrial secrets, amazes customers with unexpected and unimagined new products. But it is also the secrecy that permeates the relationships within the work organization charts. There are no trade unions, there are no organizations comparable to those we are used to in Europe and the result, according to the rumors that come from within the company, is that “not everyone has the same treatment and the same rights”. This would translate into “practices of racism, sexism, injustice, discrimination, repression, coercion, abuse, punishment and unjust privileges”. Not just in satellite companies, but also within Apple itself.

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These are serious accusations, which arise in a not completely transparent way and that the American press itself wonders what impact they will actually have: there is the discontent of some employees behind it, or Apple is no longer able to “Think Different” (as one of its famous slogan said), that is, to think differently from the rest of the American companies of large corporations, of the blind giants who keep employees tied to the desk and deny them many rights, up to the point of being fired via WhatsApp?

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According to a series of informal analyzes done by a group of Apple employees, of which The Verge also broke the news, various problems would emerge for those who work within Apple in the US, unfortunately common to all hi-tech companies in Silicon Valley.

The company, which in 2020 had about 147 thousand employees (and the internal survey was done with fewer than 2,000 people), would maintain a gap of more than 6% in the wages of men and women for similar positions, and would have far fewer non-white people, far fewer non-binary people, and far fewer women in the top positions of the company. Although it remains the only one in Silicon Valley to have a CEO and other openly gay executives.

The gist of the matter would lie in the fact that Apple hasn’t kept its promises yet made by Tim Cook: “We know that wage fairness was a problem in the past and Apple has done something to fix it, but we are still talking about it because in some areas of the company there are still delays and we want to know what Apple will do to remedy the problems. years to come, ”he wrote Cher Scarlett, a company employee, su Twitter.

In the United States, Apple responded to the allegation made by employees (who also reported that managers advised against taking part in the internal survey) with a statement that echoes the company’s standard address policies: “Apple has a firm and long-standing commitment to fair salaries. Globally, employees of all genders earn the same when they do similar jobs with comparable experience and performance. In the United States, the same is true for employees of all races and ethnicities ”.

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Throughout the Silicon Valley An underground protest movement has been underway since before the lockdown over the blatant lack of diversity and unequal treatment in almost all hi-tech companies. Most executives are white males and salary levels are asymmetrical, while career paths are favored for those from certain areas. In addition, large companies are reacting abruptly to demands for greater ethics in particular sectors: Google, for example, fired the founder and co-head of the Ethics Unit for Artificial Intelligences, Margaret Mitchell, after also firing Timnit Gebru, another key figure in research between ethics and AI.

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