Under the invasion of the epidemic, home-based epidemic prevention has become a new lifestyle. Through “live broadcast” interaction or entertainment, it has become everyone’s daily life. Therefore, the market and popularity of “Live Shopping Guide” is also growing rapidly in this context.
Jess Adway and Wanyi International (168 Money) jointly manage the development of live broadcast e-commerce and provide advertisers with more complete live broadcast solutions. In the first half of this year, they not only cooperated with LINE Shopping in the “Live e-commerce on LINE” launch event, they also pioneered “Live LINE+1” in the second half of the year. While watching the LINE live broadcast, consumers only need to reply to “item +1” to import system orders and optimize consumer shopping experience through technological upgrades.
In addition, Jesse Adway has integrated resources such as live broadcasters and live broadcast platforms in China, Hong Kong, and Taiwan to help brand suppliers and live broadcasters conduct cross-border live streaming shopping guides. Through the integration of rich experience, professional technology and team, and international resources, Jesse Adway and Wanyi International have jointly created the live broadcast e-commerce 2.0 era.
The new battlefield of live shopping guide: LINE
Watching live orders on social platforms is a consumer trend that brands and suppliers cannot ignore, and LINE, which has 21 million users in Taiwan, has become the next bonus platform for live shopping guides. The LINE live broadcast service has three advantages: a “stable” live broadcast environment, “accurate” notifications, and LINE POINTS rewards for consumers to “earn” while buying.
In response to different industry types and needs, LINE can also be divided into three live shopping guide areas. If the main marketing goal is the spread of brand awareness, you can choose to match the “LINE Shopping Official Public Domain Account” for live shopping guide. The strong traffic on LINE shopping can attract hundreds of thousands of viewers in a short period of time. For example, a well-known health food brand in the United States, which took a fancy to the instant diversion benefits of LINE shopping, cooperated with Jess Adway in June this year. Live broadcast through the official LINE shopping account, combined with the 618 schedule promotion, the ROAS reached more than 6 that month, and the total turnover reached 7 million.
If a brand has created its own “brand LINE official account” and has been in business for a period of time, it can start a live broadcast in its own LINE official account to attract loyal customers to buy back. If the brand has related needs, Jesse Adway can also provide one-stop customized services such as shopping guide experts, live broadcast team to venue equipment and other live broadcasts.
Finally, “LINE Group” can also open live shopping guides. Compared with the publicity of official accounts, LINE groups are similar to small societies. Through the strong appeal of the promoters in the group, it is possible to collect orders such as group purchases to achieve fast live broadcast transfers.
First live broadcast “LINE+1” to optimize consumer experience
Wanyi International has been deeply involved in social platforms and the live broadcast market for a long time. With its deep technical background, it has created many million-dollar live broadcasters, such as Tin Hau Banmei and Fufa Licensing.
Not only did Playworld quickly detect the bonus opportunities of the new battlefield LINE, but also assisted many live broadcasters in the development of LINE OA and system construction. Recently, it launched the “LINE+1” function for the first time. Consumers leave a message +1 in the live broadcast and place an order, and they can view the results of the order by browsing the shopping cart without waiting for the statement. In addition, it also combines a series of preferential combinations such as LINE’s unique POINTS sending, LINE Bank rewards, and LINE Pay credit card rewards. Through the system upgrade and feedback mechanism, not only the overall consumer shopping experience is optimized, but also the live broadcaster can be painlessly integrated and have more advantages in the new battlefield transferred to LINE.
Integrate resources in China, Hong Kong, and Taiwan to assist in live streaming to cross-border overseas
With the help of the epidemic, “cross-border live e-commerce” has taken the world by storm and is even more popular in Asia. In response to different countries and regions, there are differences in customs, living habits, preferences, etc., and there are also secrets in the operation of live shopping guides.
Under the background resources of a multinational group, Jess Adway has integrated artists and KOLs from China, Hong Kong, and Taiwan, such as Zeng Zhiwei, Ying Cai’er, Shawn Yue, etc.; and live broadcast platforms, such as Douyin, which has 550 million monthly active users. , Xiaohongshu collected by Wangmei, bilibili, the favorite of the second element, and quick short videos. Through the volume of celebrities and the traffic of the platform, we can create the most comprehensive live video. For example, Zeng Zhiwei acts as the anchor for the delivery of drinks on the Douyin platform. A single live broadcast has accumulated more than tens of millions of people and the turnover has exceeded tens of millions of yuan. Brands or suppliers have “goods” with high CP value, and through Jesse Adway, they can match the most powerful and suitable “people” and “fields” elements from across the country to conduct “cross-border live shopping guide”.
Nowadays, “live streaming” is no longer just a trend, but a craze that has to be embraced. The era of live streaming e-commerce 2.0 has also begun. As a diamond-level partner of LINE, Jesse Adway continues to form an in-depth alliance with Wanyi International, and will continue to use its own resources, expertise, and experience to jointly assist the brand in customizing exclusive live broadcast projects, and will set up teaching together in the future Courses, to train novices in live broadcast, and strive to build an ecosystem of live broadcast e-commerce co-prosperity.
The content of this article is provided by “Jie Si Adway”, edited and reviewed by Critical Review Media Group.
.