Every July, countless veteran players of the game and animation trend are waiting for a digital entertainment feast – ChinaJoy.
Recently, the ChinaJoy Organizing Committee issued an announcement on the postponement of the 20th China International Digital Interactive Entertainment Exhibition (hereinafter referred to as ChinaJoy) offline exhibition, and announced that the ChinaJoy Online Exhibition (CJPlus) will be held from August 27 to September 2022. Held on the 2nd.
It is worth noting that at the moment when the metaverse is hot, ChinaJoy’s online exhibition will be held in the digital world of MetaJoy, to further meet the needs of the development trend of offline and online integration of enterprises under the development of the digital economy.
As ChinaJoy’s only in-depth cooperation financial media, “Daily Economic News” recently interviewed Wang Yi, director of Shanghai Hanwei Xinheng Exhibition Co., Ltd., one of the organizers of ChinaJoy. Wang Yi said: The postponement of ChinaJoy’s offline exhibition is mainly due to the impact of the epidemic, and the health of exhibitors and visitors is fully considered. At the same time, in order to continue to serve exhibitors and exhibition visitors, and at the same time considering the continuity of brand activities, this year, the Metaverse online exhibition format was specially created.
Explore a new way of exhibition ChinaJoy builds an online exhibition
As one of the most famous and influential annual events in the global digital entertainment field, the annual ChinaJoy is undoubtedly one of the highlights of the Chinese game industry, covering games, animation, Internet film and television, Internet music, Internet literature, e-sports, Trend toys, smart entertainment software and hardware and many other digital entertainment fields.
After nearly 20 years of vigorous development, the ChinaJoy offline exhibition has accumulated nearly five or six million Gen Z users, attracting a large number of game manufacturers and young consumer players every year, forming a huge effect.
According to official data, there will be about 400 exhibitors at ChinaJoy in 2020; in 2021, there will be more than 300 BTOC exhibitors in CJ, with a pavilion area of 140,000 square meters, of which more than 100 are foreign exhibitors, accounting for about 30%.
This year, under the repeated influence of the epidemic, out of consideration for the health of all exhibitors, the ChinaJoy Organizing Committee has made a decision to postpone the offline exhibition. Way.
The ChinaJoy Organizing Committee stated that it will build and build the ChinaJoy Online Exhibition (CJPlus) platform. The 2022 China International Digital Interactive Entertainment Exhibition Online Exhibition will be held from August 27 to September 2.
“As one of the organizers of the ChinaJoy exhibition, we have been paying close attention to the development trend of the industry and the innovation and upgrading of technology. Through the integration of online and offline methods, we provide global digital entertainment and technology Internet companies with brands that accurately reach the Z generation crowd. A scene marketing platform for promotion and product experience. At the same time, cooperate with enterprises to promote the popularization and development of new technologies and create a good industrial atmosphere.” Wang Yi said.
Metaverse empowers innovation and integrates “technical power + content power”
At present, with the popularity of the Metaverse, the integration of “online and offline, virtual and reality” exhibitions is becoming a new trend in the development of the exhibition industry.
Every time the reporter learns, starting from 2022, ChinaJoy Online Exhibition (CJPlus) will carry out technological innovation with the virtual reality world engine, and present it through imaginative virtual reality scenes, and upgrade it to an “online” with real technical power + content power. “Exhibition”, supports mobile terminal (mobile phone), PC terminal and VR wearable devices.
In the digital world of MetaJoy, it includes the core world – Street View, Exhibitor Space, MetaCon Conference Center, Showroom, LiveHouse, Media Town, Coser Honor Avenue, SG Art Museum, Star Villa and other characteristic themed areas and functional sections.
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