The metaverse with all that it entails in terms of new accessories, new products and new technologies is the most heralded phenomenon in the history of technology. Every day at least two or three companies invest or say they invest in NFT, virtual islands and digital squares. Every week, videos, photographs and rumors invite us to embrace an interaction with digital that wants to be new and better. It is no longer just a matter of communication, it certainly is of marketing. For this reason, the only rule to follow is to “follow” the money – investments – keep an eye on Big tech and the moves of the protagonists.
Last week during a short vacation in Italy Mark Zuckerberg met (not in this temporal order) the Prime Minister Mario Draghi, the Minister for Digital Transition Vittorio Colao, John Elkann (Stellantis) and then Leonardo Del Vecchio (EssilorLuxottica, Federico Marchetti (Yoox) Brunello Cucinelli, Lorenzo Bertelli (Prada) and the world of fashion Two years ago with the president of Essilor Luxottica Zuckerberg launched the Ray-Ban Stories, eyewear that allow you to take photos, videos and phone calls without hands. A device that is added to its Meta Quest 2 viewers and to an additional viewer – codenamed Project Cambria – that the company wants to launch in the early months of 2023. Last Thursday Mark Zuckerberg anticipated some of the novelties of this helmet during use of The World Beyond, a mixed reality experience developed through a machine learning platform called the Presence Platform. play in a room with a digital blue creature. Unlike competitive headsets, such as Microsoft’s HoloLens 2 and Magic Leap 2, which have clear lenses and send holographic images in front of the user’s view, Project Cambria is a traditional viewer. The novelty is a better functionality of “passthrough”, that is the passage of the vision from 3D to the surrounding world, which uses cameras mounted on the device that seem of higher quality than the competitors.
Keeping your eyes on these interfaces can be a useful exercise in predicting how this business is shaping. Much will depend on the ability of the Facebook founder to convince investors, advertisers and avatars (ie us) to live, work and shop inside his new amusement park. And from the speed of his labs to ground the technologies that Zuck has in mind.
Of course, that of Meta is not the only active laboratory. Google, for example, in unsuspecting times worked with Cardboard on a low-cost version of virtual reality. A few days ago he formalized the acquisition of Raxium, an innovator in single panel MicroLed display technologies.
Google, for example, in unsuspecting times worked with Cardboard on a low-cost version of virtual reality. A few days ago he formalized the acquisition of Raxium, an innovator in single panel MicroLed display technologies.