We all have to do with agriculture. Who works the land is a professional to whom every single Italian turns at least three times a day. In fact, all of us consume at least three meals every day. And everything we bring to the table comes from the cultivated land. Therefore, that with farmers is a much more intense attendance than that of other professional figures, although necessary and important. Now, in the contemporary world, agriculture has also embarked on the path of digitization. He is convinced of it Ivano ValmoriCEO of Image Linean innovative SME specialized in digital solutions for agriculture.
A complex sector. “We were born in 1988 to deal with digital agriculture” explains Ivano. “It is a very complex sector. There are about 350 different agricultural species, and each of them requires its own cultivation technique, which also changes from territory to territory. Let’s think about the difference between an asparagus, an apricot and a courgette. Those who deal with one usually know nothing about the other. It was therefore necessary to create an IT platform to meet the needs of farmers, which would allow them to better manage companies and bureaucratic tasks. Today digital agriculture is essential for dealing correctly with both consumers and institutions “.
The tablet in the fields. To collect all the information needed for food safety, each farmer has a named system at his disposal QdC®-Quaderno di Campagna®, which allows you to record every operation that is carried out in the work field. From morning until evening, you can gradually mark the individual actions performed on the various crops. At the end, special registers are drawn up where the authority can verify the farmer’s working conduct. All news can be recorded on any device connected to the internet, directly from the campaign where the work takes place.
A direct contact, in real time, now active on over one million hectares of agricultural fields. Thanks to the QrCode generated automatically by QdC®-Quaderno di Campagna®, the consumer has the opportunity to know the path of the product he buys along the entire supply chain. And it is configured as a media suitable for the “Farm to Fork” (F2F) strategy, the EU ten-year plan for a fair, healthy and environmentally friendly food system. The project touches on many aspects of the supply chain, from agriculture to the way food is labeled. Therefore, it is necessary to improve consulting services, to know how to manage and process data, train new skills and be able to share information.
The digital transformation. Introducing digitalization in agriculture means guiding farmers towards the digital transition, accompanying companies in the processes of innovation, mechanization and modernization of the fleet. The goal is to make the most of the resources available, from the tax incentives for Agriculture 4.0, which will continue throughout 2022, to the 500 million euros envisaged by the NRP for investment projects on the digitization of companies in the sector. According to the estimates of Cia-Agricoltori Italiani, today still 50% of farms are not familiar with Agritech and, out of more than 12 million hectares of UAA (Utilized Agricultural Area), only 4% are perfectly “technological”. Hence the necessary push towards the digital transformation of the primary sector. Europe, with the Green Deal, asks all farmers to transform production methods more rapidly and use new technologies more and more, to obtain better environmental results, increase climate resilience, reduce and optimize the use of factors productive.
Image Line intends to be the best technological partner for digital transformation, sustainable growth and ecological transition in the agri-food sector; for this it creates and updates databases to support technical management, field traceability and legal obligations. All knowledge is integrated in QdC®-Quaderno di Campagna®. Image Line is constantly committed to providing operators in the agricultural sector with continuous support in terms of tools and information. Agronotizie, the magazine dedicated to farmers that is part of the network, reaches around 280,000 operators in the sector every week with an average of 11 articles per day. A company where co-innovation and sharing represent two important values for carrying out concrete projects to protect the true Made in Italy.