Xiaomi has overtaken Samsung by taking the first position as the leader of the smartphone market in Europe. The latest Strategy Analytics report says so. The increase in sales in the last 12 months has allowed Xiaomi to ship 12.7 million smartphones throughout the area in the second quarter of 2021, a figure of + 67.1% on an annual basis. As a result, the Chinese giant now holds 25.3% of the total ‘mobile’ segment in the region.
The growth of Xiaomi in Italy
The analysis company places Italy among the countries where Xiaomi’s growth has been greatest, along with Russia, Ukraine and Spain. In particular, the smartphone families ‘Mi’ and ‘Redmi’ quickly pushed the company in the lead.The news follows a recent report by Omdia, which stated that Xiaomi had become the second largest smartphone supplier globally. , right after Samsung, following a surge in shipments in 2021.
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Samsung’s decline
Sales of Korea’s Samsung fell 7% year-on-year, but the company held the second spot on the podium, with 12 million devices shipped during the period, grabbing a 24.0% market share. Well the families of the ‘Galaxy A’ with support for the 5G network, even if the competition is around the corner. In particular, that of Apple, which, again for Strategy Analytics, ranks third in the Europe area, with 9.6 million shipments in the quarter and a market share of 19.2%, ahead of Oppo and Realme. On 11 August, the group’s new folding smartphones will be unveiled during Samsung Unpacked, along with smartwatches and earphones.