One year after its official debut, over 3 million people have used it and more than 6 thousand bars and restaurants have signed up among United States, France, United Kingdom, Spain, Portugal and Canada. It is called Sunday, it is used to pay the bill in no time thanks to a QR Code and after London, Paris and Madrid it now also arrives in Italy.
Every day millions of hours are wasted waiting to pay the bill at the restaurant, often with unnerving waits, receipts that never arrive and intricate calculations between diners. Sunday promises to resolve the issue in 10 seconds: scan, payment and goodbye. Born thanks to the intuition of the two founding entrepreneurs of the Big Mamma food group, Victor Lugger and Tigrane Seydoux, and by Christine de Wendel (formerly ManoMano, the online do-it-yourself reference point), Sunday is first and foremost a platform designed for restaurateurs by restaurateurs.
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Tamola, general manager for Europe: “Goodbye to the POS”
Ma how does it differ from other similar systems? “Sunday allows people to independently pay their bill, split it and leave a tip, all in a few seconds – explained Giuseppe Tamola, general manager for Europe – Thanks to a QR Code placed on restaurant tables, the customer can pay in less than 10 seconds without having to create an account or leave your email address or anything else. It’s not just about paying, it’s about allow customers to enjoy their time at the restaurant until the last second, without having to ask and wait for the bill, the POS, the receipt and so on “.
In Italy, it seems, interest has started to spread for some time: “We have been receiving requests from restaurants for months, and we have already collaborated with over 100 newly arrived restaurants – added Tamola – The market is very attractive. We plan to collaborate with over 500 restaurants across the country by the end of 2022, but our ambition has no limits in number. In addition, in the long term, we will turn to new verticals, to offer this solution to the entire hospitality sector, including hotels. We are experiencing a massive change in consumer habits, so the question is not whether merchants will integrate a QR Code to facilitate payment, but when. After all, in Italy there are more than 160 thousand restaurants: the growth margin is enormous.
Who has already joined the Italian chains
Among the more than 100 Italian customers that the European manager spoke about there are restaurants such as Lùbar, Lievità, Mani in Pasta, Poke House, Filetteria Italiana, Magnaki and Tacomaki, which have already implemented the Sunday functions within their offer and plan to add more in the coming months: “After the first block, to reduce health risks due to the pandemic, Big Mamma wanted to prevent the virus from spreading and we thought about making customers pay with a QR Code – explained Victor Lugger, CEO and co-founder of Sunday – This way we avoid people touching too many things such as POS, credit card and more. After 3 months, 80% of our customers used our payment method. “
More orders, more tips, more time for customers and restaurateurs
A year later, the results seem comforting: the places that use Sunday count 20% more orders, 40% more tips and above all 15 minutes saved per table. So many advantages both for the consumerwhich eliminates the waiting for the order, for both the owner of the restaurantwhich can save you money, time and have a table available well in advance.
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How it works (and how it makes money) Sunday
The platform works very simply: the system captures the restaurant room and generates a QR code for each of the tables. Orders, once entered in the system, become available with their respective amounts in the app. To pay, all the customer has to do is scan the code to access your account details and choose to pay in full, split equally (“alla romana”, as they say), or pay a set amount. Once paid, the restaurant automatically receives a ticket at the cashier. Payment can be made via Apple Pay, Google Pay or any credit card and to protect restaurants from fraud, Sunday obviously takes responsibility for the costs if a customer leaves without paying.
“We have the simplest business model for restaurants – is Tamola’s reflection – we simply take a small commission on each transaction. If customers love it and use it, we get this commission, but in the restaurant it costs nothing. For consumers, the web app has no cost and does not require any download or registration, they just need to scan the QR Code on the restaurant table with their smartphone “.