Home » The future of catering is digital: 6 Italian startups are revolutionizing the market

The future of catering is digital: 6 Italian startups are revolutionizing the market

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From EatsReady’s digital meal vouchers to shortened and versatile agri-food chain, as well as more sustainable, than Deliveristo. Passing through the Hotbox portable oven, ideal for home deliveries that come out of a year of (forced) explosion up to the Dishcovery menus and JoJolly, the marketplace for occasional jobs intended for world of catering, a front that has once again inflamed the debate on available jobs and the corresponding difficulty of restaurateurs in identifying the right figures.

Between lockdowns, ever-changing restrictions, regulations and new consumer habits, in the last year the HoReCa sector (acronym for Hotellerie, Restaurant & Cafè) has had to face increasingly complex challenges to overcome difficulties and adapt to the “new normal”.

Those listed at the beginning are the so-called startup B2B, which in these months of crisis to accompany bars, restaurants, cafes, trattorias, pizzerias and other activities towards a no longer postponable digitization. And therefore they have in fact changed, and in depth, also the purchasing experience of customers and the service to end consumers. If you simplify the work of chefs, restaurateurs and dining room staff, giving them the opportunity to manage delivery and take away more easily, then update menus even remotely, to get in touch quickly with producers and farmers and select the best and least impacting products and to optimize all processes, clearly also changes the experience of those who eat.

Delivered, digitize and streamline the agri-food chain
Many of these realities are promoters of the Ristorante del Futuro project, one innovation platform intended for all operators in the sector. Leading them is the startup Deliveristo, a digital marketplace that puts restaurateurs and chefs in direct contact with suppliers led by CEO Ivan Aimo.

What is the goal? Streamline relationships along the entire agri-food chain thanks to the provision of a market capable of potentially hosting all existing suppliers guaranteeing a single billing point, payment and logistics management, as well as an always operational assistance and consultancy service: “In the last year the restaurant world has understood how fundamental it was to use digital solutions that make all processes faster, more effective and smart – said Aimo – This is why it is important that a synergy is increasingly created between Italian foodtech startups and companies, a consortium that embraces every aspect of the restaurateur’s life, from orders to deliveries, from payments to personnel management “.

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EatsReady, meal vouchers go digital
Another central aspect of the industry is that of digital meal vouchers. EatsReady was the first in Italy to issue digital meal vouchers and offers one 360 degree welfare solution developed and designed for innovative, dynamic companies that are attentive to the well-being of their team. Meal vouchers are issued thanks to a platform that enables smart payments and “mobile ordering” services to connect companies, employees and operators in the catering and large-scale distribution sectors. All you need is an app instead of plastic cards or old paper meal vouchers.

In addition, through the creation of value for the affiliated businesses, the group reduces commissions and makes the collection of meal vouchers a quick and uncomplicated process at an operational level: “With EatsReady we want to support the restaurant sector in providing the possibility of restarting in the fastest and most sustainable way possible – he explained Nicola Faedi, CEO of EatsReady – Thanks to our network of companies and the services offered, it is possible to manage payments and orders in a simple and convenient way, taking advantage of all the advantages of the digital infrastructure “.

Hotbox, the future of home delivery
The idea of ​​Hotbox comes from Maranello: born in 2016, it is the company that created the namesake professional ventilated oven for home deliveries, battery powered with an electronic brain capable of controlling the temperature up to 85 degrees and eliminating excess moisture, keeping the fragrance and warmth of food intact during transport.

An innovative and patented technological tool available in two versions, 50 or 110 liters, useful for improve the quality of delivery because it allows restaurants, pizzerias and delicatessens to preserve the quality of the dishes and their cuisine during deliveries, preventing them from being served cold or inedible. It can be mounted on a scooter or cargo bike, or in a car and extends the range of action, precisely because the food remains crunchy for longer: “We designed the Hotbox technology with the aim of improving the preservation of food during transport. , guaranteeing quality, temperature and the right degree of humidity – he said Anthony Byron Prada, co-founder and CEO of Hotbox – Furthermore, our Hotbox is battery powered, in full compliance with our green philosophy and environmental sustainability. We work so that restaurateurs can deliver to customers not only food, but an unforgettable gastronomic experience. Because the love of good food is universal “.

Dishcovery, the avant-garde in menu management
You don’t travel too far, and perhaps it is no coincidence given the long culinary tradition of the area, to come across Dischcovery: the startup is based in Bologna, was founded by Marco Simonini and Giuliano Vita in 2018 and is a bit the avant-garde in menu management. It proposes a digital, interactive and multilingual model for all Italian restaurants: the goal is to provide an innovative management system on all digital devices in real time, also responding to the need to get rid of pieces of paper, old plastic menus and other little methods. orthodox and very dirty.

Then there is a theme of understanding, and therefore of business and satisfaction: Dishcovery allows you to overcome the language barriers between Italian restaurateur and foreign customer through a technological solution that translates menus into digital format, without neglecting the details on the ingredients that make up each dish, but making them easily shareable via email, chat, sms and social media. It takes 5 minutes to complete the procedure and churn out the digital menu ready to be used in the form of a QR Code to be read with any smartphone: “This year of pandemic has been very hard for catering – recalled Marco Simonini, CMO of Dishcovery – The restaurateurs had to facing an unprecedented crisis, reinventing itself to overcome difficulties and embrace a new normal. Dishcovery has always supported the sector and with the Restaurant of the Future project we want to demonstrate how innovation is of fundamental importance for the recovery and evolution of an industry so important for the Italian economy “.

Scloby, goodbye to the old cash registers
To support the restaurateurs of the future there is also Scloby, an innovative SME born in 2013 at the I3p in Turin, one of the most important incubators and accelerators in the country, and now part of the Zucchetti group. Starting from the experience with retailers and freelancers who often cannot access simple and advanced technological solutions, Scloby has created a cash point and a multi-platform cloud platform that replaces the old registers.

A tablet, a smartphone or a computer is enough for a quick and light management of sales, in presence or even online. Restaurants and shops can thus integrate all sales channels and remotely manage daily operations such as receipt issuance, invoicing and warehouse management, which in recent months has been a real headache. Furthermore, Scloby allows you to create sites for their e-commerce and receive orders directly at the checkout: customers can thus consult the products and the menu and order directly online, choosing both the type of delivery (take-away or delivery) and the method of payment. In the words of Francesco Medda, CEO of Scloby: “The life of the restaurateur is not simple and especially in such a delicate moment the watchword must be simplification. We are firmly convinced that process digitization and the cash point are crucial aspects for the construction of the restaurant of the future, capable of facing difficult times and new challenges through smart and versatile solutions “.

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JoJolly, the platform to manage work in catering
The theme of work has recently returned to the fore: according to Unioncamere, 560 thousand new contracts will be opened by June, more than in 2019. And at the end of August it will reach 1.3 million places available, with a positive balance of 7% (these data come from Manpower). Yet the offer, especially in the world of catering, tourism and seasonal workers, seems insufficient.

JoJolly intervenes precisely on this aspect, simplifying the management of human resources in the catering sector with the guarantee of the quality of the service, facilitating all the bureaucratic aspects: it is a marketplace dedicated to occasional services in the world of catering, it allows communication between all types of workers and restaurateurs. The algorithm categorizes commercial activities based on specific characteristics and workers based on their experiences, guaranteeing the perfect correspondence between the two parts and ensuring a full-blown occasional performance. JoJolly is based on two different portals: Consumer for those looking for occasional services and Business, aimed at the HoReCa sector to search for figures of interest based on characteristics and curriculum.

Once you have chosen the profile concerned, just proceed with the payment to unlock the complete information and contact the worker to establish the service standards: “Each of the startups that joined the Future Restaurant project has developed innovative solutions to simplify many aspects of the life of restaurateurs. We decided to join forces precisely to project restaurateurs into a simpler future “, said Maria Ferretti De Luca, CEO of JoJolly.

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