The project, promoted by the English health service, plans to insert prevention messages on underwear labels
To increase the capillary diffusion of the correct rules and information to prevent cancer, the NHS, the English health service, in collaboration with a chain of shops has proposed to insert cancer prevention messages on the labels of bras and boxers, recalling for example self-examination breast or testicle check. The news was reported by beraking latest news Salute which received the comment of Saverio Cinieri, president of the Association of Italian Oncologists (Aiom): «It is an excellent initiative. Any stimulus to primary prevention is welcome, because it is always talked about but in reality self-examination is not so widespread, especially among males, for whom the important check during the military visit with compulsory military service has also failed. For this reason, like Aiom, we are ready to launch a similar initiative and to welcome companies willing to carry it out on their underwear».
The importance of male prevention
Particular attention, according to the oncologist, should be paid to males who are less prone to preventive checks and self-examination. «Kids don’t go to the family doctor, they don’t examine themselves, and today we notice an increase in testicular tumors often due to causes that could have been avoided. Unfortunately, in all Western countries the increase in breast and testicular cancer is substantially increasing. And in Italy, especially in the South, the rate of participation in screening programs is very low, so they must therefore be intensified. And let’s keep in mind – he observes – that all the oncological prevention programs now contemplated in the Lea concern, coincidentally, the apparatus ‘contained’ in the briefs» Cinieri points out.
August 24, 2023 (change on August 24, 2023 | 17:41)
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