Market research agency NPD analyst Mat Piscatella shared statistics showing that Microsoft’sXbox Series X/S, became the game console with the highest sales revenue in the United States in June this year.
However, if calculated by the number of consoles sold, the Nintendo Switch series launched by Nintendo is still the best-selling game console in the market, and although the PlayStation 5 launched by Sony has a significant sales performance, it cannot keep up with market demand because of the supply. It is still in a situation where it is difficult to find a single machine.
Compared with the PlayStation 5 which only distinguishes the version with the optical disc drive and the fully digital version without the function of the optical disc drive, Microsoft uses a significantly different positioning design for the Xbox Series X/S, giving the two consoles a more obvious price difference. This attracts different groups of users with different play needs.
June 2021 US NPD THREAD – June 2021 consumer spending across video game hardware, content and accessories grew 5% when compared to a year ago, totaling $4.9 billion. First half 2021 consumer spending reached $28.9 billion, a 15% increase when compared to the same period in 2020. pic.twitter.com/M9Wk1mNNaT
— Mat Piscatella (@MatPiscatella) July 16, 2021
On the other hand, Microsoft is making every effort to promote the use of Xbox Game Pass monthly subscription services, including the Xbox Game Pass Ultimate version, which includes cloud streaming games, advertised that the old Xbox One series models can also play new 3A-level games. Therefore, despite the shortage of supply of Xbox Series X/S, the clearing out of the old Xbox One series models is still smoothly accelerated.
Even in order to attract more people to subscribe to the Xbox Game Pass service, Microsoft not only announced that most new games will be included in the Xbox Game Pass service, but also continued to acquire ZeniMax Media and its game studios including Bethesda, as well asJapanThe game industry expands cooperation and other methods to acquire and expand the game lineup, and attract more players to subscribe and use it with a fixed monthly billing method. Recently, it has recruited the American male voice group All-4-One to adapt the classic song “I Swear” “It’s” “All There” promotes the advantages of the Xbox Game Pass subscription service, hoping to deepen the impression of more players.
https://www.youtube.com/watch?v=Y8LUxlzAoyA
According to NPD statistics, compared with the sales data in June last year, the sales of home game consoles in June this year increased by 112%, and the total sales amounted to approximately US$401 million. However, compared with the US$617 million in June 2008, the sales scale is still present. The reason for the decline is related to the impact of market sales opportunities being divided up by platform devices such as smartphones.
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