The video was posted on TikTok earlier this week: since then, in just 4 days, it was viewed nearly 17 million times, has almost 1 million likes, over 9 thousand comments and has been shared almost 60 thousand times. Rather impressive numbers, in general and in particular for a profile like that of Zara, so far rather small.
The popular clothing brand managed to get them thanks to the capabilities of Shane Fu, a young digital artist originally from Wuhan, in China (yes, the city from which the coronavirus pandemic started), which created the 3d animation for one of the windows of the gigantic store of Soho, a New York. Except that in New York, there is no trace of these animations.
tiktok: the video of the (virtual) shop of Zara
cryptoart
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From the post on social networks it is not clear (indeed, we understand the opposite, why the caption says “Strolling past our Soho store”), but in the real world this showcase does not exist: it was created by Shane Fu only and exclusively for the virtual world, combining real elements (the walls of the store) with non-existent ones, which give the viewer an incredible three-dimensional optical illusion. So beautiful that it is hypnotic that many people have gone in front of the store to see it live, remaining disappointed.
Perhaps the purpose of Zara was precisely this, to make people go back to shopping face-to-face and live, attracting them with a trick. Or maybe not. Perhaps in this era in which the use of ecommerce is constantly growing, the aim was to demonstrate that the window of a virtual shop can and must be as beautiful and welcoming as that of a shop in the real world. Or even more, as in this case.
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